{"id":7594,"date":"2026-05-11T14:32:54","date_gmt":"2026-05-11T11:32:54","guid":{"rendered":"https:\/\/gundexia.com\/?p=7594"},"modified":"2026-05-11T14:32:57","modified_gmt":"2026-05-11T11:32:57","slug":"omer-karaca-bazi-tur-operatorleri-kriz-anlarinda-sorumluluktan-kaciyor","status":"publish","type":"post","link":"https:\/\/gundexia.com\/?p=7594","title":{"rendered":"\u00d6mer Karaca: Baz\u0131 tur operat\u00f6rleri kriz anlar\u0131nda sorumluluktan ka\u00e7\u0131yor"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.turizmguncel.com\/img\/-\/sites\/press\/turizmguncel\/uploads\/TurizmGuncel_2026\/TG_2026_Mayis\/omer_karaca.jpg\" alt=\"\u00d6mer Karaca: Baz\u0131 tur operat\u00f6rleri krizlerde sorumluluktan uzakla\u015f\u0131yor\"\/><\/figure>\n\n\n\n<p>Schmetterling Reiseb\u00fcro-Kooperation\u2019nun Rodos\u2019ta d\u00fczenlenen y\u0131ll\u0131k toplant\u0131s\u0131nda, turizm sekt\u00f6r\u00fcndeki yap\u0131sal sorunlar ve dijital d\u00f6n\u00fc\u015f\u00fcm s\u00fcreci \u00f6ne \u00e7\u0131kt\u0131. Kat\u0131l\u0131mc\u0131lar, kriz d\u00f6nemlerinde tur operat\u00f6rlerinin tutumunu ele\u015ftirirken yapay zek\u00e2n\u0131n seyahat acenteleri i\u00e7in yeni bir \u00e7al\u0131\u015fma modeli olu\u015fturabilece\u011fi de\u011ferlendirildi.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Turizm G\u00fcncel \u2013 D\u0131\u015f Haberler<\/strong><\/p>\n\n\n\n<p>Rodos\u2019ta d\u00fczenlenen y\u0131ll\u0131k toplant\u0131n\u0131n a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131n\u0131 yapan Schmetterling CEO\u2019su \u00d6mer \u00d6mer Karaca, turizm sekt\u00f6r\u00fcne y\u00f6nelik dikkat \u00e7eken ele\u015ftiriler ve \u00e7\u00f6z\u00fcm \u00f6nerileri sundu. Karaca, \u00f6zellikle son d\u00f6nemde Orta Do\u011fu\u2019daki gerilimin ard\u0131ndan ya\u015fanan geli\u015fmeleri i\u015faret ederek, paket turlar\u0131n y\u0131llard\u0131r \u201cg\u00fcven ve sorunsuz tatil\u201d vaadiyle sat\u0131ld\u0131\u011f\u0131n\u0131 ancak kriz anlar\u0131nda bu vaadin \u00e7o\u011fu zaman kar\u015f\u0131l\u0131k bulmad\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n\n\n\n<p>Karaca, baz\u0131 tur operat\u00f6rlerinin kriz d\u00f6nemlerinde partnerlikten uzakla\u015ft\u0131\u011f\u0131n\u0131, otomatik iptaller ve yetersiz alternatifler sundu\u011funu, \u00e7o\u011fu zaman da y\u00fcksek ek \u00fccretli se\u00e7eneklerin devreye sokuldu\u011funu ifade etti. Bu durumun do\u011frudan seyahat acentelerine yans\u0131d\u0131\u011f\u0131n\u0131 belirten Karaca, \u00e7al\u0131\u015fanlar\u0131n uzun s\u00fcre \u00e7a\u011fr\u0131 merkezlerinde beklemek zorunda kald\u0131\u011f\u0131n\u0131, m\u00fc\u015fteri tepkisini y\u00f6netmeye \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 ve destek eksikli\u011fi nedeniyle itibar kayb\u0131 riski ya\u015fad\u0131\u011f\u0131n\u0131 dile getirdi.<\/p>\n\n\n\n<p>Sekt\u00f6rde s\u0131k\u00e7a vurgulanan \u201ct\u00fcketici korumas\u0131\u201d ve \u201cpaket tur g\u00fcvencesi\u201d kavramlar\u0131n\u0131n kriz anlar\u0131nda zay\u0131flad\u0131\u011f\u0131n\u0131 savunan Karaca, bu durumun \u00f6zellikle fiziksel sat\u0131\u015f yapan seyahat acenteleri i\u00e7in ciddi bir y\u00fck olu\u015fturdu\u011funu s\u00f6yledi. Ona g\u00f6re sistem, kriz anlar\u0131nda teorideki koruma yap\u0131s\u0131n\u0131 pratikte s\u00fcrd\u00fcremiyor.<\/p>\n\n\n\n<p>Karaca ayr\u0131ca turizm sekt\u00f6r\u00fcnde online kanallara ba\u011f\u0131ml\u0131l\u0131\u011fa da sert ele\u015ftiriler y\u00f6neltti. Cashback ve agresif indirim kampanyalar\u0131n\u0131n piyasay\u0131 \u201cruin bir fiyat rekabetine\u201d s\u00fcr\u00fckledi\u011fini belirten Karaca, baz\u0131 tur operat\u00f6rlerinin y\u00fczde 20-30\u2019a varan sat\u0131\u015f hacmini online platformlara ba\u011flamas\u0131n\u0131n ciddi bir ba\u011f\u0131ml\u0131l\u0131k yaratt\u0131\u011f\u0131n\u0131 ifade etti. Bu yap\u0131n\u0131n \u00fcr\u00fcnlerin kolayca kopyalanmas\u0131na ve klasik acentelerin rekabet g\u00fcc\u00fcn\u00fcn zay\u0131flamas\u0131na neden oldu\u011funu s\u00f6yledi.<\/p>\n\n\n\n<p>Sekt\u00f6rdeki bu tabloya kar\u015f\u0131 \u00e7\u00f6z\u00fcm olarak dijitalle\u015fme ve yapay zek\u00e2 \u00f6ne \u00e7\u0131kt\u0131. Karaca, \u201cagentic AI\u201d tabanl\u0131 yeni bir sistemi tan\u0131tarak, acentelerin teklif haz\u0131rlama gibi standart ve zaman alan i\u015fleri otomatikle\u015ftirerek operasyonel y\u00fcklerini azaltmay\u0131 hedeflediklerini a\u00e7\u0131klad\u0131. Bu sayede \u00e7al\u0131\u015fanlar\u0131n daha fazla m\u00fc\u015fteri dan\u0131\u015fmanl\u0131\u011f\u0131na ve nitelikli sat\u0131\u015fa odaklanabilece\u011fini ifade etti.<\/p>\n\n\n\n<p>Karaca, seyahat acentelerinin sahip oldu\u011fu veri potansiyelinin yeterince kullan\u0131lmad\u0131\u011f\u0131n\u0131 vurgulayarak, bu alan\u0131n rekabette \u00f6nemli bir avantaj sundu\u011funu s\u00f6yledi. Yapay zek\u00e2 destekli sistemlerle bu verilerin daha etkin kullan\u0131labilece\u011fini ve sat\u0131\u015f s\u00fcre\u00e7lerinin daha planl\u0131 hale getirilebilece\u011fini belirtti.<\/p>\n\n\n\n<p>Toplant\u0131da ayr\u0131ca \u201cprovision cockpit\u201d ve \u201cprovision kompass\u201d sistemleri de tan\u0131t\u0131ld\u0131. Bu sistemlerin yaln\u0131zca paket turlar\u0131 de\u011fil, sigorta, otel rezervasyonlar\u0131 ve ek hizmet gelirlerini de kapsayarak acentelerin gelir ak\u0131\u015f\u0131n\u0131 daha g\u00f6r\u00fcn\u00fcr hale getirmeyi ama\u00e7lad\u0131\u011f\u0131 ifade edildi. Sat\u0131\u015f ekranlar\u0131na entegre edilen \u0131\u015f\u0131k sistemi sayesinde dan\u0131\u015fmanlar\u0131n hangi \u00fcr\u00fcnlerin daha avantajl\u0131 oldu\u011funu g\u00f6rerek y\u00f6nlendirme yapabilece\u011fi aktar\u0131ld\u0131.<\/p>\n\n\n\n<p>Karaca, bir\u00e7ok acentenin y\u0131l i\u00e7inde potansiyel gelir kayb\u0131 ya\u015fad\u0131\u011f\u0131n\u0131, \u00e7\u00fcnk\u00fc sat\u0131\u015flar\u0131n toplam hedefi tutturmas\u0131na ra\u011fmen \u00fcr\u00fcn baz\u0131nda do\u011fru y\u00f6netilemedi\u011fini s\u00f6yledi. Yeni sistemlerin bu \u201ck\u00f6r sat\u0131\u015f\u201d d\u00f6nemini sona erdirmeyi hedefledi\u011fini belirten Karaca, ama\u00e7lar\u0131n\u0131n hem m\u00fc\u015fteri memnuniyetini hem de acente k\u00e2rl\u0131l\u0131\u011f\u0131n\u0131 birlikte art\u0131rmak oldu\u011funu ifade etti.<\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.turizmguncel.com\/haber\/omer-karaca-bazi-bazi-tur-operatorleri-krizlerde-sorumluluktan-uzaklasiyor\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Schmetterling Reiseb\u00fcro-Kooperation\u2019nun Rodos\u2019ta d\u00fczenlenen y\u0131ll\u0131k toplant\u0131s\u0131nda, turizm sekt\u00f6r\u00fcndeki yap\u0131sal sorunlar ve dijital d\u00f6n\u00fc\u015f\u00fcm s\u00fcreci \u00f6ne \u00e7\u0131kt\u0131. Kat\u0131l\u0131mc\u0131lar, kriz d\u00f6nemlerinde tur operat\u00f6rlerinin tutumunu ele\u015ftirirken yapay zek\u00e2n\u0131n seyahat acenteleri i\u00e7in yeni bir \u00e7al\u0131\u015fma modeli olu\u015fturabilece\u011fi de\u011ferlendirildi. Turizm G\u00fcncel \u2013 D\u0131\u015f Haberler Rodos\u2019ta d\u00fczenlenen y\u0131ll\u0131k toplant\u0131n\u0131n a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131n\u0131 yapan Schmetterling CEO\u2019su \u00d6mer \u00d6mer Karaca, turizm sekt\u00f6r\u00fcne y\u00f6nelik dikkat [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":7595,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-7594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-turizm"],"jetpack_featured_media_url":"https:\/\/gundexia.com\/wp-content\/uploads\/2026\/05\/omer_karaca.webp","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/posts\/7594","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/gundexia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7594"}],"version-history":[{"count":1,"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/posts\/7594\/revisions"}],"predecessor-version":[{"id":7596,"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/posts\/7594\/revisions\/7596"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/media\/7595"}],"wp:attachment":[{"href":"https:\/\/gundexia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7594"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gundexia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7594"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gundexia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}