{"id":6890,"date":"2026-05-02T15:02:22","date_gmt":"2026-05-02T12:02:22","guid":{"rendered":"https:\/\/gundexia.com\/?p=6890"},"modified":"2026-05-02T15:02:25","modified_gmt":"2026-05-02T12:02:25","slug":"guzellik-devinde-sert-kesinti-10-bin-kisilik-buyuk-donusum-basladi","status":"publish","type":"post","link":"https:\/\/gundexia.com\/?p=6890","title":{"rendered":"G\u00fczellik Devinde Sert Kesinti: 10 Bin Ki\u015filik B\u00fcy\u00fck D\u00f6n\u00fc\u015f\u00fcm Ba\u015flad\u0131"},"content":{"rendered":"\n<p>D\u00fcnyan\u0131n \u00f6nde gelen kozmetik \u015firketlerinden Est\u00e9e Lauder, maliyetleri d\u00fc\u015f\u00fcrmek ve i\u015f modelini yeniden \u015fekillendirmek amac\u0131yla k\u00fcresel \u00e7apta 10 bine kadar \u00e7al\u0131\u015fan\u0131n\u0131 i\u015ften \u00e7\u0131karma karar\u0131 al\u0131rken, bu ad\u0131m \u015firketin daha \u00f6nce a\u00e7\u0131klad\u0131\u011f\u0131 k\u00fc\u00e7\u00fclme plan\u0131n\u0131 ciddi \u015fekilde geni\u015fletti; yakla\u015f\u0131k 57 bin \u00e7al\u0131\u015fan\u0131 bulunan dev \u015firket, \u00f6zellikle ma\u011faza operasyonlar\u0131nda yo\u011funla\u015facak bu kesintiyle birlikte y\u0131ll\u0131k 1,2 milyar dolara varan tasarruf hedefliyor.<\/p>\n\n\n\n<p>Yeni CEO St\u00e9phane de La Faverie liderli\u011finde y\u00fcr\u00fct\u00fclen d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecinde \u015firket, fiziksel ma\u011faza a\u011f\u0131rl\u0131kl\u0131 sat\u0131\u015f modelinden uzakla\u015f\u0131p e-ticaret ve dijital platformlara y\u00f6nelmeyi planlarken, bu stratejik de\u011fi\u015fimin arkas\u0131nda son y\u0131llarda ya\u015fanan sat\u0131\u015f d\u00fc\u015f\u00fc\u015flerini tersine \u00e7evirme hedefi bulunuyor; dikkat \u00e7eken nokta ise i\u015ften \u00e7\u0131karmalar ya\u015fan\u0131rken \u015firketin k\u00e2r beklentisini art\u0131rmas\u0131 ve hisse de\u011ferlerinde y\u00fckseli\u015f g\u00f6r\u00fclmesi, yani k\u00fc\u00e7\u00fclmenin ayn\u0131 zamanda daha k\u00e2rl\u0131 bir yap\u0131ya ge\u00e7i\u015fin par\u00e7as\u0131 olarak de\u011ferlendirilmesi. <\/p>\n\n\n\n<p>kaynak: https:\/\/www.sozcu.com.tr\/kozmetik-devi-10-bin-kisiyi-isten-cikaracak-p316162<\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00fcnyan\u0131n \u00f6nde gelen kozmetik \u015firketlerinden Est\u00e9e Lauder, maliyetleri d\u00fc\u015f\u00fcrmek ve i\u015f modelini yeniden \u015fekillendirmek amac\u0131yla k\u00fcresel \u00e7apta 10 bine kadar \u00e7al\u0131\u015fan\u0131n\u0131 i\u015ften \u00e7\u0131karma karar\u0131 al\u0131rken, bu ad\u0131m \u015firketin daha \u00f6nce a\u00e7\u0131klad\u0131\u011f\u0131 k\u00fc\u00e7\u00fclme plan\u0131n\u0131 ciddi \u015fekilde geni\u015fletti; yakla\u015f\u0131k 57 bin \u00e7al\u0131\u015fan\u0131 bulunan dev \u015firket, \u00f6zellikle ma\u011faza operasyonlar\u0131nda yo\u011funla\u015facak bu kesintiyle birlikte y\u0131ll\u0131k 1,2 milyar dolara varan [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6891,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-6890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya"],"jetpack_featured_media_url":"https:\/\/gundexia.com\/wp-content\/uploads\/2026\/05\/1000109902.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/posts\/6890","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gundexia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6890"}],"version-history":[{"count":1,"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/posts\/6890\/revisions"}],"predecessor-version":[{"id":6892,"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/posts\/6890\/revisions\/6892"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/media\/6891"}],"wp:attachment":[{"href":"https:\/\/gundexia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gundexia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gundexia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}