{"id":6615,"date":"2026-04-29T14:29:28","date_gmt":"2026-04-29T11:29:28","guid":{"rendered":"https:\/\/gundexia.com\/?p=6615"},"modified":"2026-04-29T14:29:41","modified_gmt":"2026-04-29T11:29:41","slug":"dertourdan-dev-buyume-hamlesi-otel-portfoyu-%50-artacak","status":"publish","type":"post","link":"https:\/\/gundexia.com\/?p=6615","title":{"rendered":"Dertour\u2019dan Dev B\u00fcy\u00fcme Hamlesi: Otel Portf\u00f6y\u00fc %50 Artacak"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.turizmguncel.com\/img\/-\/sites\/press\/turizmguncel\/uploads\/TurizmGuncel_2026\/TG_2026_Nisan\/ingo_burmester.jpg\" alt=\"Dertour, otel portf\u00f6y\u00fcn\u00fc y\u00fczde 50 b\u00fcy\u00fctecek\"\/><\/figure>\n\n\n\n<p>Dertour Grubun otel kolunun ba\u015f\u0131na ge\u00e7en Ingo Burmester, portf\u00f6y\u00fc 120\u2019den 180 otele \u00e7\u0131karacaklar\u0131n\u0131 a\u00e7\u0131klad\u0131. Yeni yat\u0131r\u0131mlar\u0131n oda\u011f\u0131nda Akdeniz ba\u015fta olmak \u00fczere farkl\u0131 destinasyonlar yer al\u0131yor.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Turizm G\u00fcncel \u2013 D\u0131\u015f Haberler<\/strong><\/p>\n\n\n\n<p>Dertour Group b\u00fcnyesindeki otel yap\u0131lanmas\u0131n\u0131n yeni CEO\u2019su Ingo Burmester, grubun b\u00fcy\u00fcme planlar\u0131n\u0131 a\u00e7\u0131klad\u0131. Buna g\u00f6re \u015firket, 2030 y\u0131l\u0131na kadar mevcut 120 otelden olu\u015fan portf\u00f6y\u00fcn\u00fc yakla\u015f\u0131k y\u00fczde 50 art\u0131rarak 180 tesise \u00e7\u0131karmay\u0131 hedefliyor.<\/p>\n\n\n\n<p>B\u00fcy\u00fcme stratejisi; bireysel ula\u015f\u0131m destinasyonlar\u0131, orta mesafe ve uzun mesafe pazarlarda yeni otel a\u00e7\u0131l\u0131\u015flar\u0131n\u0131 kaps\u0131yor. \u00d6zellikle 2021\u2019de hayata ge\u00e7irilen Ananea markas\u0131, grubun en h\u0131zl\u0131 b\u00fcy\u00fcyen segmenti olarak \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\n\n\n\n<p>\u015eirketin yeniden yap\u0131lanma s\u00fcreci kapsam\u0131nda, Mart ay\u0131 itibar\u0131yla t\u00fcm markalar ve destinasyonlar genelinde merkezi y\u00f6netim g\u00f6revini \u00fcstlenecek yeni bir \u201chotel board\u201d olu\u015fturuldu. Halihaz\u0131rda 12 otel markas\u0131, 15 destinasyon, yakla\u015f\u0131k 5 bin \u00e7al\u0131\u015fan ve 22 bin oda ile faaliyet g\u00f6steren grubun y\u0131ll\u0131k geliri yakla\u015f\u0131k 600 milyon euro seviyesinde bulunuyor.<\/p>\n\n\n\n<p>Yeni yap\u0131 ile birlikte operasyon, pazarlama, e-ticaret ve gelir y\u00f6netimi gibi fonksiyonlar tek \u00e7at\u0131 alt\u0131nda toplanacak. Ayr\u0131ca grubun yer hizmetleri odakl\u0131 otellerinin seyahat acentesi sat\u0131\u015f pay\u0131n\u0131n da y\u00fczde 5\u2019ten y\u00fczde 20\u2019ye \u00e7\u0131kar\u0131lmas\u0131 planlan\u0131yor.<\/p>\n\n\n\n<p>2026 y\u0131l\u0131 i\u00e7in dokuz yeni otel a\u00e7\u0131l\u0131\u015f\u0131 planlan\u0131rken, yat\u0131r\u0131mlar\u0131n b\u00fcy\u00fck b\u00f6l\u00fcm\u00fc Akdeniz b\u00f6lgesinde yo\u011funla\u015facak. Yeni projeler aras\u0131nda Ananea markal\u0131 tesislerin yan\u0131 s\u0131ra Sentido ve Henri Hotels yat\u0131r\u0131mlar\u0131 da yer al\u0131yor.<\/p>\n\n\n\n<p>Burmester, b\u00fcy\u00fcmenin yaln\u0131zca yeni a\u00e7\u0131l\u0131\u015flarla s\u0131n\u0131rl\u0131 kalmayaca\u011f\u0131n\u0131, uygun f\u0131rsatlar\u0131n olu\u015fmas\u0131 halinde m\u00fclk sat\u0131n almalar\u0131n\u0131n da de\u011ferlendirilece\u011fini belirtti. Ancak bu t\u00fcr yat\u0131r\u0131mlar\u0131n daha \u00e7ok Almanya, \u0130spanya ve \u0130talya gibi d\u00fc\u015f\u00fck riskli pazarlarda yap\u0131lmas\u0131 planlan\u0131yor.<\/p>\n\n\n\n<p>\u00d6te yandan Ananea markas\u0131n\u0131n geli\u015ftirilmesinde, grubun 13 pazarda ger\u00e7ekle\u015ftirdi\u011fi 8 bin t\u00fcketici ara\u015ft\u0131rmas\u0131n\u0131n sonu\u00e7lar\u0131n\u0131n etkili oldu\u011fu ifade edildi. Ara\u015ft\u0131rmaya g\u00f6re tatilcilerin y\u00fczde 76\u2019s\u0131 dijital d\u00fcnyadan uzakla\u015fmak isterken, y\u00fczde 57\u2019si dinlenmeye odaklan\u0131yor; kat\u0131l\u0131mc\u0131lar i\u00e7in \u201ciyi hissetme\u201d unsuru stat\u00fcden daha \u00f6nemli hale geliyor.<\/p>\n\n\n\n<p>Yeni konseptin \u00f6rneklerinden biri ise Girit\u2019te a\u00e7\u0131lan Ananea Rocrita oteli oldu. Minimalist mimari, do\u011fal malzemeler ve yerel k\u00fclt\u00fcrle uyumlu tasar\u0131m anlay\u0131\u015f\u0131yla \u00f6ne \u00e7\u0131kan tesis, markan\u0131n gelecek vizyonunu yans\u0131t\u0131yor.<\/p>\n\n\n\n<p>Grup, marka \u00e7e\u015fitlili\u011fi, g\u00fc\u00e7l\u00fc da\u011f\u0131t\u0131m a\u011f\u0131 ve kendi i\u015fletti\u011fi tesislerin birle\u015fimiyle, k\u00fcresel tatil otelcili\u011fi pazar\u0131nda rekabet g\u00fcc\u00fcn\u00fc art\u0131rmay\u0131 hedefliyor.<\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.turizmguncel.com\/haber\/dertour-otel-portfoyunu-yuzde-50-buyutecek\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Dertour Grubun otel kolunun ba\u015f\u0131na ge\u00e7en Ingo Burmester, portf\u00f6y\u00fc 120\u2019den 180 otele \u00e7\u0131karacaklar\u0131n\u0131 a\u00e7\u0131klad\u0131. Yeni yat\u0131r\u0131mlar\u0131n oda\u011f\u0131nda Akdeniz ba\u015fta olmak \u00fczere farkl\u0131 destinasyonlar yer al\u0131yor. Turizm G\u00fcncel \u2013 D\u0131\u015f Haberler Dertour Group b\u00fcnyesindeki otel yap\u0131lanmas\u0131n\u0131n yeni CEO\u2019su Ingo Burmester, grubun b\u00fcy\u00fcme planlar\u0131n\u0131 a\u00e7\u0131klad\u0131. Buna g\u00f6re \u015firket, 2030 y\u0131l\u0131na kadar mevcut 120 otelden olu\u015fan portf\u00f6y\u00fcn\u00fc yakla\u015f\u0131k [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":6616,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-6615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-turizm"],"jetpack_featured_media_url":"https:\/\/gundexia.com\/wp-content\/uploads\/2026\/04\/ingo_burmester.webp","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/posts\/6615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/gundexia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6615"}],"version-history":[{"count":1,"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/posts\/6615\/revisions"}],"predecessor-version":[{"id":6617,"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/posts\/6615\/revisions\/6617"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/media\/6616"}],"wp:attachment":[{"href":"https:\/\/gundexia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6615"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gundexia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6615"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gundexia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}