{"id":638,"date":"2026-02-26T20:07:09","date_gmt":"2026-02-26T20:07:09","guid":{"rendered":"https:\/\/gundexia.com\/?p=638"},"modified":"2026-02-26T20:07:09","modified_gmt":"2026-02-26T20:07:09","slug":"ikinci-elde-satislar-yavasladi-her-10-aractan-4u-alici-buldu","status":"publish","type":"post","link":"https:\/\/gundexia.com\/?p=638","title":{"rendered":"\u0130kinci Elde Sat\u0131\u015flar Yava\u015flad\u0131: Her 10 Ara\u00e7tan 4\u2019\u00fc Al\u0131c\u0131 Buldu"},"content":{"rendered":"\n<p><strong>S\u0131f\u0131r otomobillerdeki agresif kampanyalar ve d\u00fc\u015f\u00fck faizli kredi se\u00e7enekleri, ikinci el piyasas\u0131nda talebi zay\u0131flatt\u0131. Kas\u0131m ay\u0131nda ilana \u00e7\u0131kan yakla\u015f\u0131k 440 bin arac\u0131n yaln\u0131zca y\u00fczde 45\u2019i sat\u0131l\u0131rken, sat\u0131\u015f s\u00fcreleri uzad\u0131 ve pazarl\u0131k oranlar\u0131 y\u00fckseldi.<br><\/strong><strong>Ali YILDIRIM<\/strong><\/p>\n\n\n\n<p>T\u00fcrkiye\u2019de ikinci el otomobil pazar\u0131nda Kas\u0131m 2025 itibar\u0131yla dikkat \u00e7ekici bir yava\u015flama ya\u015fand\u0131. S\u0131f\u0131r ara\u00e7lardaki agresif kampanyalar ve d\u00fc\u015f\u00fck faizli kredi destekleri, t\u00fcketicinin tercihini ikinci elden s\u0131f\u0131ra kayd\u0131rd\u0131. \u0130kinci el ilan sitelerine giren ara\u00e7lar\u0131n yar\u0131s\u0131ndan fazlas\u0131 sat\u0131\u015fa d\u00f6n\u00fc\u015femedi.<br>Kas\u0131m Ay\u0131nda 440 Bin Ara\u00e7 \u0130lana \u00c7\u0131kt\u0131, Yar\u0131s\u0131 Bile Sat\u0131lmad\u0131<\/p>\n\n\n\n<p>Indicata raporuna g\u00f6re Kas\u0131m 2025\u2019te ikinci el ilan sitelerinde 439 bin 809 ara\u00e7 sat\u0131\u015fa sunuldu. Ancak bu ara\u00e7lar\u0131n yaln\u0131zca y\u00fczde 45,2\u2019si, yani 199 bin 225 adedi al\u0131c\u0131 bulabildi.<br>B\u00f6ylece yakla\u015f\u0131k 240 bin ara\u00e7 ilanda kald\u0131.<br>S\u0131f\u0131r ara\u00e7 taraf\u0131nda artan kampanyalar, d\u00fc\u015f\u00fck faizli finansman se\u00e7enekleri ve kredi eri\u015fiminin kolayla\u015fmas\u0131, ikinci el pazar\u0131n\u0131 do\u011frudan etkiledi. T\u00fcketici tercihini s\u0131f\u0131r ara\u00e7tan yana kulland\u0131.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">S\u0131f\u0131r Otomobil Pazar\u0131 Rekora Gidiyor<\/h2>\n\n\n\n<p>T\u00fcrkiye otomobil ve hafif ticari ara\u00e7 pazar\u0131 y\u0131l\u0131 rekorla kapatmaya haz\u0131rlan\u0131yor.<br>\u2022 S\u0131f\u0131r ara\u00e7 sat\u0131\u015flar\u0131 y\u0131l bitmeden 1,2 milyon adede yakla\u015ft\u0131<br>\u2022 2025 y\u0131l\u0131 i\u00e7in beklenti 1,4 milyon adet<br>\u2022 \u0130kinci el pazar\u0131 ise 7 milyon adet seviyesine do\u011fru ilerliyor<br>Ancak y\u0131l\u0131n son iki ay\u0131nda s\u0131f\u0131r ara\u00e7 sat\u0131\u015flar\u0131 h\u0131zlan\u0131rken, ikinci elde sat\u0131\u015flar\u0131n s\u0131f\u0131ra oranla daha zay\u0131f seyretti\u011fi g\u00f6r\u00fcl\u00fcyor.<\/p>\n\n\n\n<p><a href=\"https:\/\/otogundem.com.tr\/wp-content\/uploads\/2022\/06\/ici-sifir-otogundem.jpg\"><\/a>\u0130kinci Elde Sat\u0131\u015f S\u00fcresi Uzad\u0131, Stok Bask\u0131s\u0131 Artt\u0131<\/p>\n\n\n\n<p>SmartIQ raporuna g\u00f6re 2025\u2019in son \u00e7eyre\u011fine girilirken ikinci el otomobil pazar\u0131nda stok bask\u0131s\u0131 belirgin \u015fekilde artt\u0131.<br>\u2022 Ortalama ilan s\u00fcresi 50 g\u00fcn\u00fcn \u00fczerine \u00e7\u0131kt\u0131<br>\u2022 Y\u0131l\u0131n ilk yar\u0131s\u0131nda bu s\u00fcre 35\u201340 g\u00fcn seviyesindeydi<br>\u2022 Fiyatlarda s\u0131n\u0131rl\u0131 revizyonlar ba\u015flad\u0131<br>Indicata ve SmartIQ verileri, ikinci elde uzun s\u00fcredir devam eden \u201cy\u00fcksek fiyat \u2013 h\u0131zl\u0131 sat\u0131\u015f\u201d d\u00f6neminin sona erdi\u011fini ortaya koydu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">T\u00fcketici \u201cBekle-G\u00f6r\u201d Moduna Ge\u00e7ti<\/h2>\n\n\n\n<p>Do\u011fru fiyatlanmayan ara\u00e7lar\u0131n ilanda kalma s\u00fcresi uzarken, t\u00fcketici bu d\u00f6nemde daha temkinli hareket ediyor.<br>\u0130kinci elde fiyatlar\u0131n geri gelece\u011fi beklentisi g\u00fc\u00e7lenirken, s\u0131f\u0131r ara\u00e7ta ise:<br>\u2022 Yeni y\u0131l zamlar\u0131<br>\u2022 Model de\u011fi\u015fimleri<br>nedeniyle fiyat art\u0131\u015f\u0131 beklentisi \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">S\u0131f\u0131r Sat\u0131\u015flar Takas Havuzunu B\u00fcy\u00fctt\u00fc<\/h2>\n\n\n\n<p>Otomerkezi.net CEO\u2019su Ali Karaka\u015f, s\u0131f\u0131r ara\u00e7 sat\u0131\u015flar\u0131ndaki art\u0131\u015f\u0131n ikinci elde takas havuzunu geni\u015fletti\u011fine dikkat \u00e7ekti:<br>\u201cBu durum fiyatlar\u0131 etiket olarak de\u011fil ama pazarl\u0131k pay\u0131 olarak yumu\u015fat\u0131yor. Se\u00e7enek bol, sat\u0131c\u0131 daha esnek. Ancak k\u0131sa vadeli yat\u0131r\u0131m beklentisi olanlar i\u00e7in piyasa eski cazibesinde de\u011fil.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">0\u20133 Ya\u015f Ara\u00e7larda Reel Gerileme<\/h2>\n\n\n\n<p>A\u015fin Otomobil Genel M\u00fcd\u00fcr\u00fc Okan Erdem, s\u0131f\u0131r pazardaki kampanyalar\u0131n ikinci el fiyatlar\u0131n\u0131 bask\u0131lad\u0131\u011f\u0131n\u0131 vurgulad\u0131:<br>\u201c\u00d6zellikle 0\u20133 ya\u015f ara\u00e7larda reel gerileme ya\u015fan\u0131yor. Pop\u00fcler C SUV\u2019lar h\u0131zl\u0131 d\u00f6nerken, \u00fcst segment ve ni\u015f ara\u00e7larda sat\u0131\u015f s\u00fcresi uzuyor. Nakit al\u0131c\u0131 i\u00e7in pazarl\u0131k avantaj\u0131 y\u00fcksek.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Do\u011fru Fiyatlanan Ara\u00e7 H\u00e2l\u00e2 H\u0131zl\u0131 Sat\u0131l\u0131yor<\/h2>\n\n\n\n<p>RS Holding Y\u00f6netim Kurulu \u00dcyesi ve CMO\u2019su Dr. Naim \u00c7etint\u00fcrk, ikinci el piyasas\u0131ndaki durgunlu\u011fun b\u00fcy\u00fck \u00f6l\u00e7\u00fcde yanl\u0131\u015f fiyatlamadan kaynakland\u0131\u011f\u0131n\u0131 belirtti:<br>\u201cS\u0131f\u0131r ara\u00e7 kampanyalar\u0131 ikinci el i\u00e7in referans olu\u015fturuyor. De\u011ferinde fiyatlanan ara\u00e7lar\u0131n h\u00e2l\u00e2 k\u0131sa s\u00fcrede sat\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0130kinci El Yerine S\u0131f\u0131r Bayilere Gidildi<\/h2>\n\n\n\n<p>LenaCars Genel M\u00fcd\u00fcr\u00fc Sel\u00e7uk Nazik, noter devir verilerine dikkat \u00e7ekti:<br>\u2022 Eyl\u00fclden ekime ge\u00e7erken ikinci el devirlerinde 16 bin 440 adetlik d\u00fc\u015f\u00fc\u015f ya\u015fand\u0131<br>\u2022 Bu al\u0131c\u0131lar\u0131n \u00f6nemli b\u00f6l\u00fcm\u00fc s\u0131f\u0131r ara\u00e7 bayilerine y\u00f6neldi<br>Nazik, hafif ticari ara\u00e7 pazar\u0131n\u0131n ise otomobile k\u0131yasla daha stabil kald\u0131\u011f\u0131n\u0131 ifade etti.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Aral\u0131k 2025\u2019te Hedef 150 Bin Adet<\/h2>\n\n\n\n<p>S\u0131f\u0131r ara\u00e7 pazar\u0131nda Aral\u0131k ay\u0131 olduk\u00e7a hareketli ge\u00e7iyor.<br>Sekt\u00f6r temsilcilerine g\u00f6re Aral\u0131k 2025\u2019te:<br>\u2022 Toplam pazar: 120 bin \u2013 150 bin adet<br>\u2022 G\u00fc\u00e7l\u00fc kampanyalar s\u0131f\u0131r\u0131 ikinci ele g\u00f6re daha cazip k\u0131l\u0131yor<br>\u0130kinci el taraf\u0131nda ise hareketlenmenin ay\u0131n son haftas\u0131nda ya\u015fanmas\u0131 bekleniyor.<\/p>\n\n\n\n<p><a href=\"https:\/\/otogundem.com.tr\/ikinci-el-otomobil-pazari-yuzde-45-satildi\/21001\/\">https:\/\/otogundem.com.tr\/ikinci-el-otomobil-pazari-yuzde-45-satildi\/21001\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>S\u0131f\u0131r otomobillerdeki agresif kampanyalar ve d\u00fc\u015f\u00fck faizli kredi se\u00e7enekleri, ikinci el piyasas\u0131nda talebi zay\u0131flatt\u0131. Kas\u0131m ay\u0131nda ilana \u00e7\u0131kan yakla\u015f\u0131k 440 bin arac\u0131n yaln\u0131zca y\u00fczde 45\u2019i sat\u0131l\u0131rken, sat\u0131\u015f s\u00fcreleri uzad\u0131 ve pazarl\u0131k oranlar\u0131 y\u00fckseldi.Ali YILDIRIM T\u00fcrkiye\u2019de ikinci el otomobil pazar\u0131nda Kas\u0131m 2025 itibar\u0131yla dikkat \u00e7ekici bir yava\u015flama ya\u015fand\u0131. S\u0131f\u0131r ara\u00e7lardaki agresif kampanyalar ve d\u00fc\u015f\u00fck faizli kredi [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":639,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otomobil"],"jetpack_featured_media_url":"https:\/\/gundexia.com\/wp-content\/uploads\/2026\/02\/ikinci-el-arac-otoguhndem-640x361-1.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/posts\/638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/gundexia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=638"}],"version-history":[{"count":1,"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/posts\/638\/revisions"}],"predecessor-version":[{"id":640,"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/posts\/638\/revisions\/640"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/media\/639"}],"wp:attachment":[{"href":"https:\/\/gundexia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gundexia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gundexia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}