{"id":5540,"date":"2026-04-16T12:41:29","date_gmt":"2026-04-16T09:41:29","guid":{"rendered":"https:\/\/gundexia.com\/?p=5540"},"modified":"2026-04-16T12:41:33","modified_gmt":"2026-04-16T09:41:33","slug":"etc-raporu-turkiye-zirvede-ama-her-alanda-degil","status":"publish","type":"post","link":"https:\/\/gundexia.com\/?p=5540","title":{"rendered":"ETC Raporu: T\u00fcrkiye Zirvede Ama Her Alanda De\u011fil"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.turizmgazetesi.com\/images\/show\/news\/55cbf3582f9cacec126a3340c8ca40f3.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Avrupa Seyahat Komisyonu (ETC) Nisan ay\u0131nda yakla\u015f\u0131k 24 bin AB tatilcisi ile anket yapt\u0131.<\/p>\n\n\n\n<p>&#8216;Avrupa&#8217;da Bilin\u00e7li Seyahat Eden Ki\u015fi Segmentlerini Anlamak&#8217; konulu anket sonu\u00e7lar\u0131na g\u00f6re ana e\u011filimler \u00e7\u0131kart\u0131ld\u0131. T\u00fcrkiye 2026 sonuna kadar 5 ana alandan 3\u2019\u00fcnde ilk 10 \u00fclke i\u00e7inde yer ald\u0131. Yunanistan bizden \u00fcstte ve y\u00fckseliyor. Yaln\u0131zca ana ak\u0131m ve konforda \u00fcstlerdeyiz. Bu trendler 2027\u2019nin ilk i\u015fareti say\u0131labilir.<\/p>\n\n\n\n<p><strong>S\u0131rad\u0131\u015f\u0131 Destinasyon aray\u0131\u015f\u0131<\/strong><\/p>\n\n\n\n<p>Ana odak noktas\u0131, b\u00fcy\u00fck kalabal\u0131klardan ve turistik b\u00f6lgelerden ka\u00e7\u0131nmak olan S\u0131rad\u0131\u015f\u0131 Destinasyon aray\u0131\u015f\u0131nda ilk s\u0131ralar\u0131; Fransa, \u0130spanya, \u0130talya al\u0131rken Yunanistan 8\u2019inci s\u0131rada oldu. T\u00fcrkiye ise ilk 10\u2019da yok.<\/p>\n\n\n\n<p>Ankete g\u00f6re bu grup, orta gelirli ve harcama g\u00fcc\u00fcne sahip, daha ya\u015fl\u0131 G\u00fcney ve Orta Avrupal\u0131 gezginlerden olu\u015fuyor. Kalabal\u0131\u011fa kar\u015f\u0131 hassas ve \u00f6zellikle yo\u011fun d\u00f6nemlerden ka\u00e7\u0131nan, daha az pop\u00fcler Avrupa destinasyonlar\u0131na k\u0131sa seyahatler yapma e\u011filiminde olan, sakin \u015fehir gezileri ve do\u011fa &amp; a\u00e7\u0131k hava deneyimleri arayan ve uygun fiyatl\u0131 se\u00e7enekleri tercih edenlerden olu\u015fuyor.<\/p>\n\n\n\n<p><strong>Z ku\u015fa\u011f\u0131n\u0131n maceraperestleri<\/strong><\/p>\n\n\n\n<p>Ana odak noktas\u0131: D\u00fc\u015f\u00fck sezonda uzak noktalara macera gezileri olan Z ku\u015fa\u011f\u0131n\u0131n uzak maceraperesti grupta ilk s\u0131ralar\u0131; \u0130spanya, \u0130talya ve Yunanistan al\u0131rken T\u00fcrkiye 7\u2019nci oldu.<\/p>\n\n\n\n<p><strong>Bat\u0131 Avrupa&#8217;dan gelen gen\u00e7 Z ku\u015fa\u011f\u0131 gezginleri<\/strong><\/p>\n\n\n\n<p>Ankete g\u00f6re bu grup, daha az pop\u00fcler veya al\u0131\u015f\u0131lm\u0131\u015f\u0131n d\u0131\u015f\u0131nda sahil destinasyonlar\u0131na ilgi duyuyor. D\u00fc\u015f\u00fck sezonda destinasyonda daha uzun s\u00fcre kalmay\u0131 ve yerel halkla etkile\u015fim kurmay\u0131 tercih ediyor.<\/p>\n\n\n\n<p><strong>Sorunsuz tatilci<\/strong><\/p>\n\n\n\n<p>Ana odak noktas\u0131: Ara sezonda pop\u00fcler destinasyonlarda daha uzun s\u00fcreli konaklamalar yapmak olan, sorunsuz tatilci denen konfor arayan grubun tercihlerinde ilk s\u0131ralar\u0131; \u0130spanya, \u0130talya ve Yunanistan al\u0131rken T\u00fcrkiye 4\u2019\u00fcnc\u00fc.<\/p>\n\n\n\n<p>Bat\u0131 Avrupa&#8217;dan, y\u00fcksek gelirli, orta ya\u015fl\u0131 gezginlerden olu\u015fan grup, sezon ba\u015f\u0131 ve sezon d\u0131\u015f\u0131 d\u00f6nemlerde sahil ve plaj destinasyonlar\u0131nda daha uzun s\u00fcre kalma e\u011filimi g\u00f6steriyor. Konfor ve rahatl\u0131k aray\u0131\u015f\u0131nda.<\/p>\n\n\n\n<p><strong>\u00c7evresel etki bilincine sahip<\/strong><\/p>\n\n\n\n<p>Ana odak noktas\u0131: Seyahatlerinin ula\u015f\u0131m \u015fekli ve mevsim se\u00e7imi \u00fczerindeki etkisinin fark\u0131nda olan grupta \u0130spanya, Fransa, \u0130talya ilk s\u0131ralar\u0131 al\u0131rken, Yunanistan 7\u2019nci, T\u00fcrkiye ise ilk 10\u2019da yok.<\/p>\n\n\n\n<p>Bu grupta, G\u00fcney Avrupa&#8217;dan gelen, y\u00fcksek gelirli gen\u00e7 gezginler (18-34 ya\u015f aras\u0131), yo\u011fun olmayan d\u00f6nemlerde \u015fehir gezileri ve k\u00fclt\u00fcr &amp; miras gezilerini tercih edenler ve \u00e7evresel etkiler ile a\u015f\u0131r\u0131 kalabal\u0131k olma endi\u015fesiyle toplu ta\u015f\u0131ma ara\u00e7lar\u0131n\u0131 kullananlar yo\u011funlukta.<\/p>\n\n\n\n<p><strong>Ana odak noktas\u0131: Sorumlu seyahat ve minimum olumsuz etki<\/strong><\/p>\n\n\n\n<p>T\u00fcm se\u00e7imlerin merkezinde yer alan &#8216;\u00e7evreye duyarl\u0131 ka\u015fifler&#8217;de, \u00e7evreye duyarl\u0131, her ya\u015ftan ve orta-y\u00fcksek gelirli Bat\u0131 Avrupal\u0131lar ile kalabal\u0131k olmayan, daha az pop\u00fcler yerleri ve yedi geceden uzun s\u00fcren do\u011fa ve a\u00e7\u0131k hava gezilerini tercih edenler var. Toplu ta\u015f\u0131ma ara\u00e7lar\u0131n\u0131 kullan\u0131yorlar ve \u00e7evre ile a\u015f\u0131r\u0131 kalabal\u0131k konusunda ciddi endi\u015feleri var.<\/p>\n\n\n\n<p>Grupta \u0130talya, Fransa ve \u0130spanya ilklerde, Yunanistan 7\u2019nci. T\u00fcrkiye ise 10\u2019uncu.<\/p>\n\n\n\n<p><strong>Bir sonraki seyahat plan\u0131n\u0131z hangi \u00fclkelere?<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th class=\"has-text-align-left\" data-align=\"left\"><strong>S\u0131rad\u0131\u015f\u0131 destinsyon<\/strong><br>Fransa 1<br>\u0130spanya 2<br>\u0130talya 3<br>Yunanistan 8<\/th><th class=\"has-text-align-left\" data-align=\"left\"><strong>Z ku\u015fa\u011f\u0131n\u0131n uzak maceraperesti<\/strong><br>\u0130spanya1<br>\u0130talya 2<br>Yunanistan 3<br>T\u00fcrkiye 7\u00a0<\/th><th class=\"has-text-align-left\" data-align=\"left\"><strong>Sorunsuz\u00a0<\/strong><br><strong>tatilci<\/strong><br>\u0130spanya 1<br>\u0130talya 2<br>Yunanistan 3<br>T\u00fcrkiye 4<br>Fransa 5<\/th><th class=\"has-text-align-left\" data-align=\"left\"><strong>\u00c7evresel etki bilincine sahip gezgin<\/strong><br>\u0130spanya 1<br>Fransa 2<br>\u0130talya 3<br>Yunanistan 7<\/th><th class=\"has-text-align-left\" data-align=\"left\"><strong>\u00c7evreye duyarl\u0131 ka\u015fif<\/strong><br>\u0130talya 1<br>Fransa 2<br>\u0130spanya 3<br>Yunanistan 7<br>T\u00fcrkiye 10<\/th><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.turizmgazetesi.com\/haber\/etc-arastirmasi-2027-ye-isik-tutuyor-turkiye-nerede\/92447\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Avrupa Seyahat Komisyonu (ETC) Nisan ay\u0131nda yakla\u015f\u0131k 24 bin AB tatilcisi ile anket yapt\u0131. &#8216;Avrupa&#8217;da Bilin\u00e7li Seyahat Eden Ki\u015fi Segmentlerini Anlamak&#8217; konulu anket sonu\u00e7lar\u0131na g\u00f6re ana e\u011filimler \u00e7\u0131kart\u0131ld\u0131. T\u00fcrkiye 2026 sonuna kadar 5 ana alandan 3\u2019\u00fcnde ilk 10 \u00fclke i\u00e7inde yer ald\u0131. Yunanistan bizden \u00fcstte ve y\u00fckseliyor. Yaln\u0131zca ana ak\u0131m ve konforda \u00fcstlerdeyiz. Bu trendler [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":5541,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-5540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-turizm"],"jetpack_featured_media_url":"https:\/\/gundexia.com\/wp-content\/uploads\/2026\/04\/55cbf3582f9cacec126a3340c8ca40f3.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/posts\/5540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/gundexia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5540"}],"version-history":[{"count":1,"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/posts\/5540\/revisions"}],"predecessor-version":[{"id":5542,"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/posts\/5540\/revisions\/5542"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/media\/5541"}],"wp:attachment":[{"href":"https:\/\/gundexia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gundexia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gundexia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}