Yeni y\u00f6netici Asha Sharma, tepki \u00e7eken \u201cThis is an Xbox\u201d kampanyas\u0131n\u0131 iptal etti. Microsoft yeniden Xbox konsol donan\u0131m\u0131na odaklan\u0131yor.Microsoft, 2024\u2019\u00fcn sonlar\u0131nda ba\u015flatt\u0131\u011f\u0131 ve televizyonlardan diz\u00fcst\u00fc bilgisayarlara kadar bir\u00e7ok cihaz\u0131 oyun ekosistemine dahil etmeyi hedefleyen \u201cThis is an Xbox\u201d reklam kampanyas\u0131n\u0131 tamamen durdurdu. Kampanyan\u0131n amac\u0131, Xbox markas\u0131n\u0131 her platformda oyun oynamayla \u00f6zde\u015fle\u015ftirmekti.Ancak art\u0131k bu strateji y\u00fcr\u00fcrl\u00fckte olmayacak ve al\u0131nan karar\u0131n arkas\u0131nda yeni Xbox y\u00f6neticisi Asha Sharma oldu\u011fu kesinle\u015fti.Xbox\u2019ta Strateji De\u011fi\u015fiyor: \u201cThis is an Xbox\u201d Kampanyas\u0131 Sonland\u0131r\u0131ld\u0131Windows Central ile konu\u015fan bir Microsoft s\u00f6zc\u00fcs\u00fc, yeni y\u00f6neticisi Asha Sharma\u2019n\u0131n kampanyay\u0131 \u201cXbox\u2019\u0131 do\u011fru \u015fekilde yans\u0131tmad\u0131\u011f\u0131\u201d gerek\u00e7esiyle sonland\u0131rd\u0131\u011f\u0131n\u0131 do\u011frulad\u0131.Kampanya, ba\u015f\u0131ndan itibaren hem oyunculardan hem de \u015firket i\u00e7inden yo\u011fun ele\u015ftiriler alm\u0131\u015ft\u0131. Ele\u015ftirilerin odak noktas\u0131, reklamlar\u0131n Xbox\u2019\u0131n konsol \u00fcretmekten vazge\u00e7ip tamamen yaz\u0131l\u0131m ve hizmet odakl\u0131 bir modele ge\u00e7ece\u011fi izlenimini vermesi oldu.<\/p>\n\n\n\n
Asl\u0131nda bu hamle, Microsoft\u2019\u0131n donan\u0131m pazar\u0131nda Sony ile do\u011frudan rekabet etmek yerine PC platformuna odaklanma stratejisi d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde \u015fa\u015f\u0131rt\u0131c\u0131 de\u011fil.Markan\u0131n gelecekteki konsolu olarak bilinen Project Helix\u2019in, Steam ve Epic Games gibi platformlar\u0131 \u00e7al\u0131\u015ft\u0131rabilen hibrit bir PC-konsol cihaz\u0131 olaca\u011f\u0131 daha \u00f6nce do\u011frulanm\u0131\u015ft\u0131. Bunun yan\u0131nda Game Pass gibi platformdan ba\u011f\u0131ms\u0131z hizmetler de \u015firketin \u00f6ncelikli odak noktalar\u0131 aras\u0131nda yer al\u0131yor.Di\u011fer yandan Sony kendi konsolunu g\u00fc\u00e7lendirmek i\u00e7in PC\u2019den uzakla\u015f\u0131rken, Halo, Forza, Gears of War ve yak\u0131nda \u00e7\u0131kacak olan Fable gibi b\u00fcy\u00fck Xbox \u00f6zel oyunlar\u0131 PlayStation\u2019a geliyor. Mevcut ekonomik \u015fartlarda donan\u0131ma odaklanman\u0131n maliyeti genellikle t\u00fcketicilere yans\u0131yor ve \u015fu anda donan\u0131m konusunda endi\u015fe duymayan tek konsol \u00fcreticisinin Nintendo oldu\u011fu g\u00f6r\u00fcl\u00fcyor.\u015eirketin y\u00f6netim kadrosunda \u00f6nemli de\u011fi\u015fiklikler ger\u00e7ekle\u015fti. Uzun y\u0131llard\u0131r g\u00f6revde olan Phil Spencer ve Sarah Bond\u2019un ayr\u0131lmas\u0131n\u0131n ard\u0131ndan, Microsoft Gaming\u2019in liderli\u011fine Asha Sharma getirildi. Yapay zeka alan\u0131ndaki ge\u00e7mi\u015fi nedeniyle Sharma\u2019n\u0131n atanmas\u0131 ba\u015flang\u0131\u00e7ta baz\u0131 kayg\u0131lara yol a\u00e7t\u0131; ancak elde edilen bilgilere g\u00f6re, yeni y\u00f6netici markay\u0131 konsol ve donan\u0131m k\u00f6kenlerine geri d\u00f6nd\u00fcrecek kapsaml\u0131 bir yeniden yap\u0131lanmaya \u00f6nc\u00fcl\u00fck ediyor.\u015eirketin gelece\u011fi a\u00e7\u0131s\u0131ndan bu geri ad\u0131m b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. \u00c7\u00fcnk\u00fc Xbox Series\u2019in sat\u0131\u015f rakamlar\u0131, ayn\u0131 d\u00f6nemdeki Xbox One sat\u0131\u015flar\u0131n\u0131n gerisinde kald\u0131. Mevcut nesli kurtarmak art\u0131k g\u00fc\u00e7 oldu\u011fundan, Asha Sharma t\u00fcm enerjisini Project Helix\u2019e odaklam\u0131\u015f durumda. Yeni cihaz, sadece bir eri\u015fim noktas\u0131 olman\u0131n \u00f6tesine ge\u00e7erek, kendi donan\u0131m\u0131yla dikkat \u00e7eken g\u00fc\u00e7l\u00fc bir sistem olacak.<\/p>\n\n\n\n
Karde\u015f haber: https:\/\/dumendenhaber.com.tr\/2026\/03\/29\/yeni-yonetici-asha-sharma-xbox-stratejisini-bastan-yaziyor\/<\/p>\n","protected":false},"excerpt":{"rendered":"
Yeni y\u00f6netici Asha Sharma, tepki \u00e7eken \u201cThis is an Xbox\u201d kampanyas\u0131n\u0131 iptal etti. Microsoft yeniden Xbox konsol donan\u0131m\u0131na odaklan\u0131yor.Microsoft, 2024\u2019\u00fcn sonlar\u0131nda ba\u015flatt\u0131\u011f\u0131 ve televizyonlardan diz\u00fcst\u00fc bilgisayarlara kadar bir\u00e7ok cihaz\u0131 oyun ekosistemine dahil etmeyi hedefleyen \u201cThis is an Xbox\u201d reklam kampanyas\u0131n\u0131 tamamen durdurdu. Kampanyan\u0131n amac\u0131, Xbox markas\u0131n\u0131 her platformda oyun oynamayla \u00f6zde\u015fle\u015ftirmekti.Ancak art\u0131k bu strateji y\u00fcr\u00fcrl\u00fckte […]<\/p>\n","protected":false},"author":1,"featured_media":3809,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3807","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji"],"jetpack_featured_media_url":"https:\/\/gundexia.com\/wp-content\/uploads\/2026\/03\/1000106705.webp","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/posts\/3807","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gundexia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3807"}],"version-history":[{"count":1,"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/posts\/3807\/revisions"}],"predecessor-version":[{"id":3810,"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/posts\/3807\/revisions\/3810"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/media\/3809"}],"wp:attachment":[{"href":"https:\/\/gundexia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3807"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gundexia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3807"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gundexia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}