{"id":3741,"date":"2026-03-28T22:09:49","date_gmt":"2026-03-28T19:09:49","guid":{"rendered":"https:\/\/gundexia.com\/?p=3741"},"modified":"2026-03-28T22:09:52","modified_gmt":"2026-03-28T19:09:52","slug":"arastirma-otomotiv-ceolari-gelecege-daha-umutlu","status":"publish","type":"post","link":"https:\/\/gundexia.com\/?p=3741","title":{"rendered":"Ara\u015ft\u0131rma: Otomotiv CEO\u2019lar\u0131 Gelece\u011fe Daha Umutlu"},"content":{"rendered":"\n

KPMG\u2019nin raporuna g\u00f6re otomotiv sekt\u00f6r\u00fc liderleri, di\u011fer sekt\u00f6rlere k\u0131yasla gelece\u011fe daha iyimser bak\u0131yor.<\/strong><\/p>\n\n\n\n

KPMG’nin \u201c2025 End\u00fcstriyel \u00dcretim ve Otomotiv CEO Bak\u0131\u015f\u0131\u201d raporuna g\u00f6re, otomotiv sekt\u00f6r\u00fc liderleri k\u00fcresel belirsizliklere ra\u011fmen sekt\u00f6r\u00fcn b\u00fcy\u00fcme potansiyeline olan g\u00fcvenlerini koruyor. Otomotiv CEO’lar\u0131n\u0131n y\u00fczde 87’si sekt\u00f6rlerinin k\u00fcresel b\u00fcy\u00fcme beklentileri konusunda olumlu bir beklenti i\u00e7erisinde ve bu oran di\u011fer t\u00fcm sekt\u00f6rlerden daha y\u00fcksek. Bu g\u00fcvenin bir yans\u0131mas\u0131 olarak liderlerin y\u00fczde 75’i de kendi \u015firketlerinin b\u00fcy\u00fcme potansiyeli konusunda iyimser. Ayr\u0131ca sekt\u00f6rdeki liderlerin y\u00fczde 66’s\u0131, \u00f6n\u00fcm\u00fczdeki 3 y\u0131l i\u00e7inde y\u00fczde 2,5’in \u00fczerinde g\u00fc\u00e7l\u00fc bir kazan\u00e7 art\u0131\u015f\u0131 bekliyor; 2024’te bu oran y\u00fczde 61 seviyesindeydi.
 
Otomotiv sekt\u00f6r\u00fc k\u00f6kl\u00fc bir d\u00f6n\u00fc\u015f\u00fcmden ge\u00e7erken yapay zek\u00e2 yat\u0131r\u0131mlar\u0131 da 2024 y\u0131l\u0131na g\u00f6re b\u00fcy\u00fck bir s\u0131\u00e7rama yaparak en \u00f6nemli g\u00fcndem maddesi haline geldi. Ankete kat\u0131lan CEO’lar\u0131n b\u00fcy\u00fck \u00e7o\u011funlu\u011fu, yapay zek\u00e2y\u0131 en \u00f6nemli yat\u0131r\u0131m \u00f6nceliklerinden biri olarak g\u00f6r\u00fcyor. Otomotiv sekt\u00f6r\u00fcnde bu alana verilen \u00f6nem dikkat \u00e7ekici bi\u00e7imde artarak 2024’te y\u00fczde 63 iken 2025’te y\u00fczde 81’e kadar y\u00fckseldi.<\/p>\n\n\n\n

Ara\u015ft\u0131rmada g\u00f6r\u00fc\u015fleri al\u0131nan CEO’lar\u0131n y\u00fczde 55’i s\u0131n\u0131f\u0131n\u0131n en iyisi \u00fcretim ve s\u00fcre\u00e7leri, y\u00fczde 49’u ise yeni i\u015f modellerini \u00f6n\u00fcm\u00fczdeki 3 y\u0131l i\u00e7inde k\u00e2rl\u0131l\u0131\u011f\u0131n en \u00f6nemli itici g\u00fc\u00e7leri olarak g\u00f6r\u00fcyor. CEO’lar\u0131n y\u00fczde 47’si i\u00e7in tedarik zinciri dayan\u0131kl\u0131l\u0131\u011f\u0131 en b\u00fcy\u00fck operasyonel \u00f6ncelik olurken y\u00fczde 44’\u00fc \u00f6n\u00fcm\u00fczdeki \u00fc\u00e7 y\u0131l i\u00e7inde etkisi y\u00fcksek birle\u015fme ve sat\u0131n alma  faaliyetleri bekliyor. Otomotiv sekt\u00f6r\u00fcn\u00fcn liderleri, \u00f6n\u00fcm\u00fczdeki \u00fc\u00e7 y\u0131lda kurumlar\u0131n\u0131n ba\u015far\u0131s\u0131n\u0131 en fazla etkileyecek iki unsurun; yapay zek\u00e2 alan\u0131nda yetenek rekabeti (y\u00fczde 83) ve yapay zek\u00e2n\u0131n i\u015f s\u00fcre\u00e7lerine etkin bi\u00e7imde entegre edilmesi (y\u00fczde 80) olaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyor.<\/p>\n\n\n\n

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Rapora g\u00f6re otomotiv CEO’lar\u0131n\u0131n y\u00fczde 81’i yapay zek\u00e2y\u0131 en \u00f6nemli yat\u0131r\u0131m \u00f6nceli\u011fi olarak g\u00f6r\u00fcyor; bu oran ge\u00e7en y\u0131l y\u00fczde 63 seviyesindeydi. Liderlerin y\u00fczde 70’i \u00f6n\u00fcm\u00fczdeki bir y\u0131l i\u00e7inde b\u00fct\u00e7elerinin y\u00fczde 10 ila y\u00fczde 20’sini yapay zek\u00e2ya ay\u0131rmay\u0131 planl\u0131yor. Otomotiv liderlerinin y\u00fczde 64’\u00fc yapay zek\u00e2 yat\u0131r\u0131mlar\u0131n\u0131n kar\u015f\u0131l\u0131\u011f\u0131n\u0131 1 ila 3 y\u0131l i\u00e7inde almay\u0131 bekliyor; y\u00fczde 24’\u00fc ise bu d\u00f6n\u00fc\u015f\u00fcn 6 ay ile 1 y\u0131l gibi daha k\u0131sa bir s\u00fcrede ger\u00e7ekle\u015fece\u011fine inan\u0131yor. Yapay zek\u00e2<\/a> ve dijital alanlardaki yetenekleri kuruma kazand\u0131rmak ve elde tutmak, CEO’lar\u0131n kar\u015f\u0131 kar\u015f\u0131ya oldu\u011fu en kritik ba\u015fl\u0131klardan biri olmaya devam ediyor. Otomotiv CEO’lar\u0131n\u0131n y\u00fczde 29’u, mevcut beceriler ile hedeflenen yetkinlikler aras\u0131ndaki fark\u0131 kapatmay\u0131 en b\u00fcy\u00fck zorluk olarak tan\u0131ml\u0131yor; y\u00fczde 27’si ise y\u00fcksek \u00fccretler sunan teknoloji \u015firketleriyle girilen sert rekabetin \u00f6nemli bir engel olu\u015fturdu\u011funu belirtiyor.<\/p>\n\n\n\n

Otomotiv <\/a>CEO’lar\u0131n\u0131n y\u00fczde 66’s\u0131, pazarlar aras\u0131ndaki d\u00fczenleyici ve siyasi farkl\u0131l\u0131klar\u0131 y\u00f6netme konusunda hala \u00f6\u011frenme ve adaptasyon s\u00fcrecinde olduklar\u0131n\u0131 belirtiyor. CEO’lar\u0131n y\u00fczde 58’i, \u00e7evresel ve d\u00fczenleyici gerekliliklere uyarken inovasyonu te\u015fvik etmek i\u00e7in i\u015f birliklerine odaklan\u0131yor. Y\u00fczde 71’i de yeni beklentiler ve artan karma\u015f\u0131kl\u0131k nedeniyle rollerinin son 5 y\u0131lda \u00f6nemli \u00f6l\u00e7\u00fcde geli\u015fti\u011fini s\u00f6yl\u00fcyor. G\u00fcn\u00fcm\u00fcz\u00fcn belirsiz ortam\u0131nda en temel liderlik yetkinlikleri; stratejik \u00f6ng\u00f6r\u00fc ve senaryo planlama (y\u00fczde 33), risk y\u00f6netimi (y\u00fczde 26), d\u00fczenleyici s\u00fcre\u00e7leri anlama (y\u00fczde 24) ve \u00e7eviklik (y\u00fczde 23) olarak s\u0131ralan\u0131yor.<\/p>\n\n\n\n

https:\/\/tr.motor1.com\/news\/791416\/kpmg-otomotiv-arastirma-raporu<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

KPMG\u2019nin raporuna g\u00f6re otomotiv sekt\u00f6r\u00fc liderleri, di\u011fer sekt\u00f6rlere k\u0131yasla gelece\u011fe daha iyimser bak\u0131yor. KPMG’nin \u201c2025 End\u00fcstriyel \u00dcretim ve Otomotiv CEO Bak\u0131\u015f\u0131\u201d raporuna g\u00f6re, otomotiv sekt\u00f6r\u00fc liderleri k\u00fcresel belirsizliklere ra\u011fmen sekt\u00f6r\u00fcn b\u00fcy\u00fcme potansiyeline olan g\u00fcvenlerini koruyor. Otomotiv CEO’lar\u0131n\u0131n y\u00fczde 87’si sekt\u00f6rlerinin k\u00fcresel b\u00fcy\u00fcme beklentileri konusunda olumlu bir beklenti i\u00e7erisinde ve bu oran di\u011fer t\u00fcm sekt\u00f6rlerden daha […]<\/p>\n","protected":false},"author":3,"featured_media":3742,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otomobil"],"jetpack_featured_media_url":"https:\/\/gundexia.com\/wp-content\/uploads\/2026\/03\/arabam.com-gorsel.webp","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/posts\/3741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/gundexia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3741"}],"version-history":[{"count":1,"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/posts\/3741\/revisions"}],"predecessor-version":[{"id":3743,"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/posts\/3741\/revisions\/3743"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/media\/3742"}],"wp:attachment":[{"href":"https:\/\/gundexia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gundexia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3741"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gundexia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}