{"id":3305,"date":"2026-03-25T13:50:10","date_gmt":"2026-03-25T10:50:10","guid":{"rendered":"https:\/\/gundexia.com\/?p=3305"},"modified":"2026-03-25T13:50:15","modified_gmt":"2026-03-25T10:50:15","slug":"turizmde-yeni-donem-gelecegin-stratejileri-masada","status":"publish","type":"post","link":"https:\/\/gundexia.com\/?p=3305","title":{"rendered":"Turizmde Yeni D\u00f6nem! Gelece\u011fin Stratejileri Masada"},"content":{"rendered":"\n

Tur operat\u00f6rleri ve online platformlar MITT-2026\u2019da bir araya gelerek krizler, m\u00fc\u015fteri sorumlulu\u011fu ve yapay zek\u00e2n\u0131n turizmdeki rol\u00fcn\u00fc konu\u015ftu.<\/h2>\n\n\n\n
\"Turizmde<\/figure>\n\n\n\n

<\/a><\/p>\n\n\n\n

Turizmin en iyileri bug\u00fcn QM Awards 2026\u2019da \u00f6d\u00fcllerini alacak<\/a><\/p>\n\n\n\n

Moskova\u2019da d\u00fczenlenen MITT-2026 fuar\u0131nda tur operat\u00f6rleri ve online agregat\u00f6rler ilk kez ayn\u0131 masada bulu\u015ftu. Kat\u0131l\u0131mc\u0131lar, rekabet mi yoksa i\u015f birli\u011fi mi \u00f6n planda, hangi alanlarda m\u00fc\u015fteriye destek sa\u011flan\u0131yor ve yapay zek\u00e2 gelecekte sekt\u00f6r\u00fc nas\u0131l de\u011fi\u015ftirecek konular\u0131n\u0131 ele ald\u0131.<\/p>\n\n\n\n

Farkl\u0131 hedefler, farkl\u0131 stratejiler<\/h2>\n\n\n\n

\u0130lgin\u00e7 bir \u015fekilde, tur operat\u00f6rleri ve agregat\u00f6rlerin hedef kitleleri b\u00fcy\u00fck \u00f6l\u00e7\u00fcde ayr\u0131\u015f\u0131yor. \u201cTurizm paketleri ile ba\u011f\u0131ms\u0131z seyahatler paralel y\u00fcr\u00fcyor\u201d diyen \u0130lya Artemenko, \u201c\u00d6rne\u011fin, Turkiye\u2019de paket turlar neredeyse tamamen tatil b\u00f6lgelerine y\u00f6neliyor, \u0130stanbul gibi \u015fehirler ise ba\u011f\u0131ms\u0131z gezginler taraf\u0131ndan tercih ediliyor\u201d dedi.<\/p>\n\n\n\n

Sergey Romashkin, \u201cSanatoryumlar, kruvaziyerler ve \u00e7ok g\u00fcnl\u00fck turlar gibi \u00fcr\u00fcnlerimizi dijital vitrinlerde tam anlam\u0131yla sunmak \u00e7ok zor. Biz y\u0131llard\u0131r u\u011fra\u015f\u0131yoruz ve h\u00e2l\u00e2 s\u00fcre\u00e7 devam ediyor\u201d diyerek operat\u00f6rlerin uzmanl\u0131k alanlar\u0131n\u0131 \u00f6ne \u00e7\u0131kard\u0131.<\/p>\n\n\n\n

Kriz ve m\u00fc\u015fteri sorumlulu\u011fu<\/h2>\n\n\n\n

Tur operat\u00f6rleri kriz durumlar\u0131nda m\u00fc\u015fterilerini yaln\u0131z b\u0131rakm\u0131yor. Romashkin, \u201c\u00d6len turistlerin repatriasyonu yasalar gere\u011fi zorunlu de\u011fil, ancak biz bunu sa\u011fl\u0131yoruz. Turistlerin kendilerinin organize etmesi neredeyse imk\u00e2ns\u0131z\u201d diye belirtti.<\/p>\n\n\n\n

Taras Kobishanov, \u201cAcentelerimiz m\u00fc\u015fterilerle birebir ileti\u015fim kuruyor, kriz anlar\u0131nda psikolog ve koordinat\u00f6r gibi hareket ediyor. Pandemi ve Ortado\u011fu\u2019daki son gerilimde bu sistemimiz ba\u015far\u0131yla \u00e7al\u0131\u015ft\u0131\u201d dedi.<\/p>\n\n\n\n

Agregat\u00f6rler de bo\u015f durmuyor. Artemenko, \u201cBiz banka ekosisteminin bir par\u00e7as\u0131 olarak, yaln\u0131zca tur sat\u0131n alanlara de\u011fil, zorluk ya\u015fayan t\u00fcm m\u00fc\u015fterilerimize yard\u0131m ediyoruz. Bar\u0131nma, ileti\u015fim ve sigorta konular\u0131nda h\u0131zl\u0131 \u00e7\u00f6z\u00fcmler sunuyoruz\u201d dedi.<\/p>\n\n\n\n

Yapay zek\u00e2 ve \u00f6ng\u00f6r\u00fclemeyen krizler<\/h2>\n\n\n\n

Yapay zek\u00e2n\u0131n turizmdeki rol\u00fc tart\u0131\u015fman\u0131n odak noktalar\u0131ndan biriydi. Zverev, \u201cDinamik fiyatland\u0131rmada ve talep tahmininde makineler insan\u0131 ge\u00e7iyor. Ama beklenmedik krizleri \u00f6ng\u00f6rmek h\u00e2l\u00e2 zor. E\u011fer elimizde bir milyon Trump olsayd\u0131, modeli kaosa g\u00f6re e\u011fitebilirdik\u201d ifadelerini kulland\u0131.<\/p>\n\n\n\n

Romashkin ise insan fakt\u00f6r\u00fcn\u00fcn h\u00e2l\u00e2 vazge\u00e7ilmez oldu\u011funu vurgulad\u0131: \u201cTuristlerin talepleri \u00e7o\u011fu zaman irrasyonel, \u2018iyi ve ucuz olsun\u2019 diyorlar. Tecr\u00fcbeli acente bunu ancak ki\u015fisel bilgi ve ge\u00e7mi\u015f deneyimle \u00e7\u00f6zebilir.\u201d<\/p>\n\n\n\n

Artemenko, iki y\u0131l \u00f6nce denedikleri yapay zek\u00e2 destekli tur \u00f6neri sisteminin kullan\u0131c\u0131lar taraf\u0131ndan kabul g\u00f6rmedi\u011fini hat\u0131rlatarak, \u201cBeklentiler hen\u00fcz ger\u00e7eklerle \u00f6rt\u00fc\u015fm\u00fcyor, ama birka\u00e7 y\u0131l i\u00e7inde \u00e7ok daha uygulanabilir hale gelecek\u201d dedi.<\/p>\n\n\n\n

Gelece\u011fe bak\u0131\u015f<\/h2>\n\n\n\n

Sekt\u00f6r, insan deneyimi ve teknolojiyi birle\u015ftiren yeni bir d\u00f6neme giriyor. Operat\u00f6rler ve agregat\u00f6rler i\u015f birli\u011fine a\u00e7\u0131k, yapay zek\u00e2 sistemleri krizlere h\u0131zl\u0131 yan\u0131t ve talep y\u00f6netiminde destek sa\u011flayacak. Ancak insan dokunu\u015fu, krizlerde ve ki\u015fiselle\u015ftirilmi\u015f hizmetlerde h\u00e2l\u00e2 kritik \u00f6nemde.<\/p>\n\n\n\n

\nhttps:\/\/www.turizmajansi.com\/haber\/turizmde-yeni-donem-basliyor-mitt-2026-da-gelecek-planlari-aciklandi-h71863?utm_source=chatgpt.com\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"

Tur operat\u00f6rleri ve online platformlar MITT-2026\u2019da bir araya gelerek krizler, m\u00fc\u015fteri sorumlulu\u011fu ve yapay zek\u00e2n\u0131n turizmdeki rol\u00fcn\u00fc konu\u015ftu. Turizmin en iyileri bug\u00fcn QM Awards 2026\u2019da \u00f6d\u00fcllerini alacak Moskova\u2019da d\u00fczenlenen MITT-2026 fuar\u0131nda tur operat\u00f6rleri ve online agregat\u00f6rler ilk kez ayn\u0131 masada bulu\u015ftu. Kat\u0131l\u0131mc\u0131lar, rekabet mi yoksa i\u015f birli\u011fi mi \u00f6n planda, hangi alanlarda m\u00fc\u015fteriye destek sa\u011flan\u0131yor […]<\/p>\n","protected":false},"author":4,"featured_media":3306,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-3305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-turizm"],"jetpack_featured_media_url":"https:\/\/gundexia.com\/wp-content\/uploads\/2026\/03\/mitt-2026-turizm-tartisma_32385.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/posts\/3305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/gundexia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3305"}],"version-history":[{"count":1,"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/posts\/3305\/revisions"}],"predecessor-version":[{"id":3307,"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/posts\/3305\/revisions\/3307"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/media\/3306"}],"wp:attachment":[{"href":"https:\/\/gundexia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3305"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gundexia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3305"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gundexia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}