{"id":1354,"date":"2026-03-05T13:04:23","date_gmt":"2026-03-05T13:04:23","guid":{"rendered":"https:\/\/gundexia.com\/?p=1354"},"modified":"2026-03-05T13:04:23","modified_gmt":"2026-03-05T13:04:23","slug":"satislar-rekor-kiriyor-karlar-eriyor","status":"publish","type":"post","link":"https:\/\/gundexia.com\/?p=1354","title":{"rendered":"Sat\u0131\u015flar Rekor K\u0131r\u0131yor, K\u00e2rlar Eriyor"},"content":{"rendered":"\n

Artan marka say\u0131s\u0131, \u00c7in ve Avrupa kaynakl\u0131 fiyat bask\u0131s\u0131 ile kur ve enflasyon etkisi otomotiv sekt\u00f6r\u00fcnde k\u00e2rl\u0131l\u0131\u011f\u0131 zorluyor. 2026\u2019da da y\u00fcksek sat\u0131\u015f hacmine ra\u011fmen d\u00fc\u015f\u00fck marj beklentisi s\u00fcr\u00fcyor.<\/strong><\/p>\n\n\n\n

Rekor sat\u0131\u015f, bask\u0131 alt\u0131ndaki k\u00e2rl\u0131l\u0131k<\/strong><\/h4>\n\n\n\n

T\u00fcrkiye\u2019de otomotiv pazar\u0131 g\u00fc\u00e7l\u00fc adetler \u00fcretmeye devam ediyor. Ancak tablo markalar a\u00e7\u0131s\u0131ndan ayn\u0131 derecede parlak de\u011fil. Yeni modellerin pazara giri\u015fi,  elektrikli ara\u00e7<\/a> \u00fcretimindeki art\u0131\u015f ve kur\u2013enflasyon bask\u0131s\u0131 k\u00e2rl\u0131l\u0131klar\u0131 a\u015fa\u011f\u0131 \u00e7ekiyor. Zafer Ba\u015far\u2019a g\u00f6re 2026\u2019ya da yo\u011fun rekabet ortam\u0131nda girildi. Avrupa\u2019daki arz fazlas\u0131 ve \u00c7in merkezli \u00fcreticilerin ihracat ata\u011f\u0131 T\u00fcrkiye\u2019de fiyat rekabetini art\u0131rd\u0131. Bu durum sat\u0131\u015flar\u0131 canl\u0131 tutsa da marjlar\u0131 daralt\u0131yor.<\/p>\n\n\n\n

Y\u00fcksek hacim, d\u00fc\u015f\u00fck marj d\u00f6nemi<\/strong><\/h4>\n\n\n\n

Kredi ko\u015fullar\u0131n\u0131n s\u0131n\u0131rl\u0131 oldu\u011fu bir d\u00f6nemde t\u00fcketiciler; kredi, kredi kart\u0131, ikinci el takas\u0131 ve birikimlerini birle\u015ftirerek  ara\u00e7<\/a> al\u0131m\u0131 yap\u0131yor. Kampanyas\u0131z sat\u0131\u015f\u0131n neredeyse imk\u00e2ns\u0131z hale geldi\u011fini vurgulayan Ba\u015far, pazar pay\u0131 kazanman\u0131n ciddi bir maliyeti oldu\u011funu ifade ediyor. Sekt\u00f6rde giderek belirginle\u015fen denklem net: Y\u00fcksek sat\u0131\u015f hacmi, d\u00fc\u015f\u00fck k\u00e2r marj\u0131.<\/p>\n\n\n\n

 SUV<\/a> %60\u2019a ula\u015ft\u0131, sedan bitmiyor<\/strong><\/h4>\n\n\n\n

T\u00fcrkiye\u2019de SUV\u2019un toplam pazardaki pay\u0131 y\u00fczde 60 seviyesine \u00e7\u0131km\u0131\u015f durumda. Sedan segmenti daralsa da tamamen ortadan kalkmas\u0131 beklenmiyor. Ba\u015far, 2035\u2019e kadar i\u00e7ten yanmal\u0131 motorlu ara\u00e7lar\u0131n pazarda varl\u0131\u011f\u0131n\u0131 s\u00fcrd\u00fcrece\u011fini belirtiyor. Avrupa\u2019da 2035 sonras\u0131 emisyon kararlar\u0131na y\u00f6nelik esneme sinyalleri, \u00fcreticilerin konvansiyonel motor planlar\u0131n\u0131 tamamen rafa kald\u0131rmad\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Elektrikli ara\u00e7 taraf\u0131nda ise T\u00fcrkiye\u2019de pay h\u00e2l\u00e2 y\u00fczde 6\u20137 band\u0131nda. B\u00fcy\u00fcme potansiyeli s\u00fcr\u00fcyor ancak t\u00fcketici taraf\u0131nda iki temel \u00e7ekince \u00f6ne \u00e7\u0131k\u0131yor:
\u2022 Menzil kayg\u0131s\u0131
\u2022 \u015earj s\u00fcresi
Bu nedenle markalar deneyim odakl\u0131 pazarlama, mobil \u015farj \u00e7\u00f6z\u00fcmleri ve h\u0131zl\u0131 \u015farj altyap\u0131s\u0131na yat\u0131r\u0131m yap\u0131yor. Sekt\u00f6rde agresif b\u00fcy\u00fcme yerine kontroll\u00fc ge\u00e7i\u015f stratejisi izleniyor.<\/p>\n\n\n\n

75 bin adet ve y\u00fczde 5 pazar pay\u0131 hedefi<\/strong><\/h4>\n\n\n\n

T\u00fcrkiye\u2019de 1000 ki\u015fiye d\u00fc\u015fen otomobil sahipli\u011fi yakla\u015f\u0131k 200 seviyesinde. Avrupa\u2019da bu oran 500\u2019\u00fcn \u00fczerinde. 86 milyonu a\u015fan n\u00fcfus ve gen\u00e7 demografi orta vadede talebin s\u00fcrece\u011fine i\u015faret ediyor.
\u0160koda, \u00f6n\u00fcm\u00fczdeki \u00fc\u00e7 y\u0131lda:
\u2022 75 bin adet sat\u0131\u015f
\u2022 Y\u00fczde 5 ve \u00fczeri pazar pay\u0131
\u2022 Elektrikli ara\u00e7 oran\u0131n\u0131n y\u00fczde 10\u2019a yakla\u015fmas\u0131
\u2022 SUV a\u011f\u0131rl\u0131kl\u0131 \u00fcr\u00fcn gam\u0131n\u0131n geni\u015flemesi
hedeflerini ortaya koyuyor.<\/p>\n\n\n\n

7 koltuklu elektrikli Peaq geliyor<\/strong><\/h4>\n\n\n\n

Marka, 2026\u2019da \u00fcr\u00fcn gam\u0131n\u0131 g\u00fc\u00e7lendirmeye haz\u0131rlan\u0131yor. \u0160koda Enyaq Coupe RS ve \u0160koda Fabia 130 T\u00fcrkiye\u2019de sat\u0131\u015fa sunulacak.
2027 itibar\u0131yla ise iki yeni elektrikli model planlan\u0131yor:
\u2022 \u0160koda Epiq: \u015eehir odakl\u0131, eri\u015filebilir elektrikli SUV.
\u2022 \u0160koda Peaq: Markan\u0131n E segmentindeki ilk elektrikli, 7 koltuklu b\u00fcy\u00fck SUV modeli.
Peaq, g\u00fc\u00e7l\u00fc elektrik motoru, uzun menzil ve geni\u015f i\u00e7 hacmiyle markan\u0131n elektrikli \u00fcr\u00fcn gam\u0131nda \u00fcst segment temsilcisi olacak.<\/p>\n\n\n\n

2026\u2019da denge aray\u0131\u015f\u0131 s\u00fcrecek<\/strong><\/h4>\n\n\n\n

T\u00fcrkiye otomotiv pazar\u0131 adet baz\u0131nda g\u00fc\u00e7l\u00fc kalmaya devam ediyor. Ancak fiyat rekabeti, artan marka say\u0131s\u0131 ve d\u00f6n\u00fc\u015f\u00fcm maliyetleri nedeniyle k\u00e2rl\u0131l\u0131k bask\u0131 alt\u0131nda. 2026\u2019da da sekt\u00f6r\u00fcn ana g\u00fcndemi de\u011fi\u015fmiyor: Hacim var, marj s\u0131n\u0131rl\u0131. Elektrikli d\u00f6n\u00fc\u015f\u00fcm var, ama kontroll\u00fc.<\/p>\n\n\n\n

https:\/\/otogundem.com.tr\/otomotiv-sektoru-2026yi-da-karsiz-gecirecek-rekor-var-marj-yok\/21047\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Artan marka say\u0131s\u0131, \u00c7in ve Avrupa kaynakl\u0131 fiyat bask\u0131s\u0131 ile kur ve enflasyon etkisi otomotiv sekt\u00f6r\u00fcnde k\u00e2rl\u0131l\u0131\u011f\u0131 zorluyor. 2026\u2019da da y\u00fcksek sat\u0131\u015f hacmine ra\u011fmen d\u00fc\u015f\u00fck marj beklentisi s\u00fcr\u00fcyor. Rekor sat\u0131\u015f, bask\u0131 alt\u0131ndaki k\u00e2rl\u0131l\u0131k T\u00fcrkiye\u2019de otomotiv pazar\u0131 g\u00fc\u00e7l\u00fc adetler \u00fcretmeye devam ediyor. Ancak tablo markalar a\u00e7\u0131s\u0131ndan ayn\u0131 derecede parlak de\u011fil. Yeni modellerin pazara giri\u015fi,  elektrikli ara\u00e7 \u00fcretimindeki art\u0131\u015f […]<\/p>\n","protected":false},"author":3,"featured_media":1355,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otomobil"],"jetpack_featured_media_url":"https:\/\/gundexia.com\/wp-content\/uploads\/2026\/03\/Zafer-Basar-otogundem.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/posts\/1354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/gundexia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1354"}],"version-history":[{"count":1,"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/posts\/1354\/revisions"}],"predecessor-version":[{"id":1356,"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/posts\/1354\/revisions\/1356"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/media\/1355"}],"wp:attachment":[{"href":"https:\/\/gundexia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gundexia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gundexia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}