{"id":1269,"date":"2026-03-04T16:20:57","date_gmt":"2026-03-04T16:20:57","guid":{"rendered":"https:\/\/gundexia.com\/?p=1269"},"modified":"2026-03-04T16:20:57","modified_gmt":"2026-03-04T16:20:57","slug":"hotelrezden-kuresel-buyume-hamlesi-2-500-otel","status":"publish","type":"post","link":"https:\/\/gundexia.com\/?p=1269","title":{"rendered":"HotelREZ\u2019den K\u00fcresel B\u00fcy\u00fcme Hamlesi: 2.500 Otel"},"content":{"rendered":"\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"408\" data-id=\"1270\" src=\"https:\/\/gundexia.com\/wp-content\/uploads\/2026\/03\/IMG_1109.jpeg\" alt=\"\" class=\"wp-image-1270\" srcset=\"https:\/\/gundexia.com\/wp-content\/uploads\/2026\/03\/IMG_1109.jpeg 700w, https:\/\/gundexia.com\/wp-content\/uploads\/2026\/03\/IMG_1109-300x175.jpeg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Five stars luxury Hotel service and accommodation<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p> <\/p>\n\n\n\n<p>Londra merkezli&nbsp;HotelREZ Hotels &amp; Resorts, 2025 y\u0131l\u0131na ili\u015fkin performans verilerini payla\u015ft\u0131. Ba\u011f\u0131ms\u0131z otellere y\u00f6nelik k\u00fcresel da\u011f\u0131t\u0131m ve teknoloji altyap\u0131s\u0131 sunan \u015firket, d\u00fcnya genelinde 2.500\u2019\u00fc a\u015fk\u0131n otele ula\u015f\u0131rken gelirini y\u0131ll\u0131k bazda %18,6 art\u0131rd\u0131. K\u00fcresel RevPAR art\u0131\u015f\u0131 ise %9,8 olarak a\u00e7\u0131kland\u0131.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.500\u2019\u00fc A\u015fan K\u00fcresel Portf\u00f6y<\/h3>\n\n\n\n<p>HotelREZ\u2019in platformu bug\u00fcn itibar\u0131yla 2.500\u2019den fazla ba\u011f\u0131ms\u0131z otel, apart otel ve b\u00f6lgesel otel grubunu kaps\u0131yor. Toplam oda kapasitesi yakla\u015f\u0131k 222.500\u2019e ula\u015fan portf\u00f6y\u00fcn %56\u2019s\u0131n\u0131 \u2014 yakla\u015f\u0131k 1.400 otel ve 124.600 oda \u2014 \u015firketin ana hizmet platformunu aktif bi\u00e7imde kullanan tesisler olu\u015fturuyor.<\/p>\n\n\n\n<p>\u015eirket, %90\u2019\u0131n \u00fczerinde m\u00fc\u015fteri sadakati oran\u0131na sahip oldu\u011funu belirtirken baz\u0131 i\u015f ortakl\u0131klar\u0131n\u0131n 21 y\u0131l\u0131 a\u015ft\u0131\u011f\u0131na dikkat \u00e7ekiyor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Finansal G\u00f6stergelerde G\u00fc\u00e7l\u00fc Art\u0131\u015f<\/h3>\n\n\n\n<p>A\u00e7\u0131klanan verilere g\u00f6re:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gelirler %18,6 y\u00fckseldi<\/li>\n\n\n\n<li>K\u00fcresel RevPAR %9,8 artt\u0131<\/li>\n\n\n\n<li>Ortalama oda fiyat\u0131 (ADR) ve doluluk oranlar\u0131nda art\u0131\u015f kaydedildi<\/li>\n\n\n\n<li>Global da\u011f\u0131t\u0131m sistemi (GDS) performans\u0131 g\u00fc\u00e7 kazand\u0131HotelREZ ayr\u0131ca sistem b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fc %8 art\u0131rarak k\u00fcresel a\u011f\u0131n\u0131 geni\u015fletti.L\u00fcks Segmentte \u201cElegant Hotel Collection\u201d\u015eirketin marka yap\u0131s\u0131, ba\u011f\u0131ms\u0131z otellerin kendi kimliklerini korurken uluslararas\u0131 pazarlara eri\u015fim sa\u011flamas\u0131n\u0131 hedefliyor.Grubun markalar\u0131 aras\u0131nda yer alan\u00a0Best Loved Hotels, ba\u011f\u0131ms\u0131z tesislere k\u00fcresel g\u00f6r\u00fcn\u00fcrl\u00fck sunuyor. L\u00fcks segmente odaklanan\u00a0Elegant Hotel Collection\u00a0ise \u00fcst gelir grubundaki misafirlere hitap ediyor.Yakla\u015f\u0131k 350 otelin yer ald\u0131\u011f\u0131 Elegant Hotel Collection, belirli kalite ve ticari performans kriterlerini kar\u015f\u0131layan tesislere daha geni\u015f da\u011f\u0131t\u0131m ve talep eri\u015fimi imk\u00e2n\u0131 sa\u011fl\u0131yor.Teknoloji Yat\u0131r\u0131m\u0131 ve Da\u011f\u0131t\u0131m Altyap\u0131s\u0131HotelREZ b\u00fcy\u00fcmesini teknoloji taraf\u0131nda da s\u00fcrd\u00fcr\u00fcyor. \u015eirketin REZswitch adl\u0131 SaaS tabanl\u0131 da\u011f\u0131t\u0131m altyap\u0131s\u0131; otellerin k\u00fcresel rezervasyon sistemlerine entegre olmas\u0131na, kurumsal ve tur operat\u00f6r\u00fc talebine eri\u015fmesine ve do\u011frudan rezervasyonlar\u0131n\u0131 art\u0131rmas\u0131na olanak tan\u0131yor.\u00a0Direct Hotel Booking\u00ae platformu ise rezervasyon motoru, dijital pazarlama \u00e7\u00f6z\u00fcmleri, web sitesi altyap\u0131s\u0131 ve d\u00f6n\u00fc\u015f\u00fcm art\u0131r\u0131c\u0131 ara\u00e7lar sunuyor.Yeni Pazarlarda Geni\u015flemeB\u00fcy\u00fcme stratejisi kapsam\u0131nda y\u00f6netim kadrosunu g\u00fc\u00e7lendiren \u015firket; Strategic Deals &amp; Growth, Americas b\u00f6lgesi, Customer Success, Customer Engagement ve Global Brand Marketing alanlar\u0131nda \u00fcst d\u00fczey atamalar ger\u00e7ekle\u015ftirdi. Bu ad\u0131mlar\u0131n Avrupa, Amerika ve Asya Pasifik\u2019teki geni\u015flemeyi desteklemesi bekleniyor.CEO Mark Lewis: \u201c\u00d6l\u00e7eklenebilir Bir Yap\u0131 Olu\u015fturduk\u201dHotelREZ CEO\u2019su\u00a0Mark Lewis, \u015firketin stratejisini \u015fu s\u00f6zlerle de\u011ferlendirdi:\u201cD\u00fcnya genelinde 2.500\u2019den fazla oteli destekleyen \u00f6l\u00e7eklenebilir bir platform kurduk. Hedefimiz, otellerin marka kimli\u011fini koruyarak k\u00e2rl\u0131 b\u00fcy\u00fcmelerini sa\u011flamak. Teknoloji ve yapay zek\u00e2 uygulamalar\u0131 bu vizyonun \u00f6nemli bir par\u00e7as\u0131.2004 y\u0131l\u0131nda kurulan HotelREZ Hotels &amp; Resorts, ba\u011f\u0131ms\u0131z otellerin k\u00fcresel da\u011f\u0131t\u0131m kanallar\u0131na eri\u015fimini sa\u011flayan B2B odakl\u0131 bir yap\u0131 olarak faaliyet g\u00f6steriyor.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-objektif-haber wp-block-embed-objektif-haber\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/objektif.site\/2026\/03\/04\/hotelrezden-kuresel-buyume-hamlesi-2-500-otel\/\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Londra merkezli&nbsp;HotelREZ Hotels &amp; Resorts, 2025 y\u0131l\u0131na ili\u015fkin performans verilerini payla\u015ft\u0131. Ba\u011f\u0131ms\u0131z otellere y\u00f6nelik k\u00fcresel da\u011f\u0131t\u0131m ve teknoloji altyap\u0131s\u0131 sunan \u015firket, d\u00fcnya genelinde 2.500\u2019\u00fc a\u015fk\u0131n otele ula\u015f\u0131rken gelirini y\u0131ll\u0131k bazda %18,6 art\u0131rd\u0131. K\u00fcresel RevPAR art\u0131\u015f\u0131 ise %9,8 olarak a\u00e7\u0131kland\u0131. 2.500\u2019\u00fc A\u015fan K\u00fcresel Portf\u00f6y HotelREZ\u2019in platformu bug\u00fcn itibar\u0131yla 2.500\u2019den fazla ba\u011f\u0131ms\u0131z otel, apart otel ve b\u00f6lgesel [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1270,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-turizm"],"jetpack_featured_media_url":"https:\/\/gundexia.com\/wp-content\/uploads\/2026\/03\/IMG_1109.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/posts\/1269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/gundexia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1269"}],"version-history":[{"count":1,"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/posts\/1269\/revisions"}],"predecessor-version":[{"id":1271,"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/posts\/1269\/revisions\/1271"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/media\/1270"}],"wp:attachment":[{"href":"https:\/\/gundexia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gundexia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gundexia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}