{"id":1016,"date":"2026-03-02T16:30:26","date_gmt":"2026-03-02T16:30:26","guid":{"rendered":"https:\/\/gundexia.com\/?p=1016"},"modified":"2026-03-02T16:30:26","modified_gmt":"2026-03-02T16:30:26","slug":"chery-turkiyede-cift-marka-hamlesi-omoda-ve-jaecoo-guclerini-birlestirdi","status":"publish","type":"post","link":"https:\/\/gundexia.com\/?p=1016","title":{"rendered":"Chery T\u00fcrkiye\u2019de \u00c7ift Marka Hamlesi: Omoda ve Jaecoo G\u00fc\u00e7lerini Birle\u015ftirdi"},"content":{"rendered":"\n

Chery Grubu\u2019nun k\u00fcresel stratejisinde \u00f6nemli yer tutan Omoda ve Jaecoo, T\u00fcrkiye\u2019de tek \u00e7at\u0131 alt\u0131nda \u00e7ift marka yap\u0131s\u0131yla mart ay\u0131nda 33 bayiyle faaliyet g\u00f6stermeye haz\u0131rlan\u0131yor. D-SUV segmentindeki Omoda 7\u2019nin de ayn\u0131 d\u00f6nemde sat\u0131\u015fa sunulmas\u0131 planlan\u0131yor.<\/strong><\/p>\n\n\n\n

Omoda & Jaecoo T\u00fcrkiye Ba\u015fkan Yard\u0131mc\u0131s\u0131 Emre \u00d6zocak, T\u00fcrkiye\u2019de yat\u0131r\u0131m konusundaki g\u00f6r\u00fc\u015fmelerin s\u00fcrd\u00fc\u011f\u00fcn\u00fc belirterek, uygun ko\u015fullar\u0131n olu\u015fmas\u0131 halinde \u00fcretim dahil stratejik ad\u0131mlar\u0131n g\u00fcndeme gelebilece\u011fini ifade etti.<\/strong><\/p>\n\n\n\n

Chery b\u00fcnyesinde faaliyet g\u00f6steren Omoda ve Jaecoo, T\u00fcrkiye\u2019deki \u00e7ift marka stratejik birle\u015fmesini tamamlad\u0131. Bu birle\u015fmenin, markan\u0131n k\u00fcresel stratejisinde kritik bir ad\u0131m olmas\u0131n\u0131n yan\u0131 s\u0131ra ayn\u0131 zamanda T\u00fcrkiye pazar\u0131na y\u00f6nelik uzun vadeli bir taahh\u00fcd\u00fc de temsil etti\u011fi kaydedildi.<\/p>\n\n\n\n

Bu birle\u015fme ile ilgili ge\u00e7ti\u011fimiz hafta d\u00fczenlenen toplant\u0131da a\u00e7\u0131klamalarda bulunan Omoda & Jaecoo T\u00fcrkiye Ba\u015fkan Yard\u0131mc\u0131s\u0131 Emre \u00d6zocak, Chery Grubu’nun T\u00fcrkiye\u2019de 3 y\u0131ll\u0131k bir yolculu\u011fu oldu\u011funu kaydetti.<\/p>\n\n\n\n

\u00d6zocak, “\u00c7in\u2019in global \u00e7aptaki en b\u00fcy\u00fck \u00fcreticisi, ihracat\u00e7\u0131s\u0131y\u0131z d\u0131\u015f pazarlara \u00fcr\u00fcn g\u00f6nderiyoruz. Omoda markas\u0131yla T\u00fcrkiye\u2019deki 3\u2019\u00fcnc\u00fc a\u00e7\u0131l\u0131m\u0131m\u0131z\u0131 yapm\u0131\u015f oluyoruz, Chery, Jaecoo ve Omoda. Ama bu a\u00e7\u0131l\u0131m\u0131 yaparken Omoda ve Jaecoo birle\u015ferek devam ediyorlar. \u0130ki farkl\u0131 m\u00fc\u015fteri kitlesine hitap etmek \u00fczere tek \u00e7at\u0131 alt\u0131nda birle\u015ftirilmi\u015f bir marka stratejisi izliyoruz” dedi.<\/p>\n\n\n\n

Omoda|Jaecoo markas\u0131n\u0131n Mart ay\u0131nda 33 bayi ile faaliyete ge\u00e7ece\u011fini de aktaran \u00d6zocak, “Bu 33 bayi ile T\u00fcrkiye\u2019de y\u00fczde 80\u2019in \u00fczerinde bir kapsama alan\u0131 sa\u011flam\u0131\u015f bulunuyoruz. Her bayimizin zaten yetkili servisi oldu\u011fu i\u00e7in servis kapsama alan\u0131m\u0131z da y\u00fczde 80\u2019in \u00fczerinde. Jaecoo 7 kendi i\u00e7erisinde bir miktar daha geni\u015fleyecek, Omoda ailesi de iki ayr\u0131 modelle mart ay\u0131 itibar\u0131yla showroom\u2019larda yerini al\u0131yor olacak” bilgilerini payla\u015ft\u0131.<\/p>\n\n\n\n

T\u00fcrkiye yollar\u0131nda 10 bin adet Jaecoo marka otomobil bulundu\u011funu da belirten \u00d6zocak, “\u015eimdi Omoda ile beraber bu yolculu\u011fu daha da b\u00fcy\u00fcterek devam edece\u011fiz. Jaecoo markas\u0131 i\u00e7in 2025’teki sat\u0131\u015flar\u0131n alt\u0131na inmemeyi hedefliyoruz. Omoda 5 kendi kan\u0131tlam\u0131\u015f bir \u00fcr\u00fcn. Omoda 7 olduk\u00e7a iyi donan\u0131mla pazarda iyi bir yere yerle\u015fecek. \u00d6zellikle D SUV kategorisinde. Fiyatland\u0131rma \u00e7al\u0131\u015fmalar\u0131m\u0131z Mart ay\u0131nda sonlanacak. Son dokunu\u015flar\u0131 yap\u0131p, \u00fcr\u00fcn\u00fc t\u00fcketiciyle bulu\u015fturaca\u011f\u0131z” dedi.<\/p>\n\n\n\n

T\u00dcRK\u0130YE’YE UYGUN \u0130K\u0130 MODEL VAR<\/h2>\n\n\n\n

Chery ge\u00e7ti\u011fimiz y\u0131l ‘Chery’ ismini grup ismi olarak belirledi. Chery Grubu alt\u0131nda da 6 tane global marka tan\u0131mland\u0131. Omoda|Jaecoo, Lepas, iCAUR Exeed, Luxeed markalar\u0131 ile grubun ge\u00e7en y\u0131l toplam sat\u0131\u015flar\u0131 2.8 milyon adede \u00e7\u0131kt\u0131.<\/p>\n\n\n\n

Grubun elindeki di\u011fer marka ve modellerin ge\u00e7mi\u015f d\u00f6nemlerde T\u00fcrkiye’ye gelece\u011fi a\u00e7\u0131klanm\u0131\u015f, fakat farkl\u0131 nedenlerle bu ger\u00e7ekle\u015fmemi\u015fti.<\/p>\n\n\n\n

Bu konuda net bilgiler veren Omoda & Jaecoo T\u00fcrkiye Ba\u015fkan Yard\u0131mc\u0131s\u0131 Emre \u00d6zocak, “Takdir edersiniz \u00fclke ekonomilerine ve \u00fclke ekonomik ko\u015fullar\u0131na uyum sa\u011flamam\u0131z gerekiyor. T\u00fcrkiye reg\u00fclasyonuna da \u015fu anda uyum sa\u011flayabilen \u00fcr\u00fcn\u00fcm\u00fcz i\u00e7ten yanmal\u0131 motor teknolojisi ve bu teknolojiyle elimizde \u015fu an Omoda 5 ve Omoda 7 bulunmakta. iCAUR, Lepas, Exceed, bu markalar\u0131n hepsi T\u00fcrk t\u00fcketicisine hitap eden markalar. Uygun ko\u015fullar sa\u011fland\u0131\u011f\u0131 anda T\u00fcrk t\u00fcketicisi i\u00e7in en optimum model, en optimum ara\u00e7, en optimum fiyattaki \u00fcr\u00fcn burada olacakt\u0131r” ifadelerini kulland\u0131.<\/p>\n\n\n\n

YATIRIM \u0130\u00c7\u0130N G\u00d6R\u00dc\u015eMELER DEVAM ED\u0130YOR<\/h2>\n\n\n\n

Hat\u0131rlanacak olursa, Mart 2025’te Chery’nin Samsun’da y\u0131ll\u0131k 200 bin ara\u00e7 kapasiteli bir \u00fcretim tesisi kuraca\u011f\u0131 ve bu kapsamda 1 milyar dolarl\u0131k yat\u0131r\u0131m yapaca\u011f\u0131 a\u00e7\u0131klanm\u0131\u015ft\u0131. Fakat aradan ge\u00e7en s\u00fcrede hen\u00fcz somut bir geli\u015fme ya\u015fanmad\u0131.<\/p>\n\n\n\n

Yat\u0131r\u0131m konusunda g\u00f6r\u00fc\u015fmelerin devam etti\u011fini bildiren \u00d6zocak, “G\u00f6r\u00fc\u015fmelerimiz devam ediyor. \u00c7inli bir yat\u0131r\u0131mc\u0131 olarak T\u00fcrkiye’de yat\u0131r\u0131m yapmak tabii ki \u00e7ok stratejik bir karar. Uygun ko\u015fullar sa\u011fland\u0131\u011f\u0131nda devletin g\u00f6sterdi\u011fi lokasyonlarda, T\u00fcrk toplumuna hizmet edebilecek \u015fekilde yat\u0131r\u0131mlar yap\u0131p ilerlenir. Uygun bir yerde yat\u0131r\u0131m ko\u015fullar\u0131 sa\u011flan\u0131rsa neden olmas\u0131n? Gelsin Chery Grup burada \u00fcretimini yaps\u0131n, T\u00fcrkiye’de sats\u0131n, Orta Do\u011fu’ya da sats\u0131n, Avrupa’ya da sats\u0131n. Bu tamamen stratejik bir konu. Biz Chery Grup olarak zaten devlet ortakl\u0131\u011f\u0131 olan bir firma oldu\u011fumuzdan dolay\u0131 devletler kapsam\u0131nda ilerleniyor. Bizim \u00fcst\u00fcm\u00fcz seviyede konular” dedi.<\/p>\n\n\n\n

EN HIZLI B\u00dcY\u00dcYEN MARKA OLDU<\/h2>\n\n\n\n

A\u011fustos 2024\u2019te T\u00fcrkiye pazar\u0131na giri\u015f yapan Jaecoo, kendini premium \u015fehirli off-road segmentinde konumland\u0131r\u0131yor. Omoda ise gelece\u011fe d\u00f6n\u00fck tasar\u0131m, moda ve teknoloji oda\u011f\u0131nda konumlan\u0131yor.<\/p>\n\n\n\n

Nisan 2023\u2019te global lansman\u0131n\u0131 ger\u00e7ekle\u015ftiren marka; Omoda 5 ve Jaecoo 7 gibi ana modelleriyle bir\u00e7ok yurt d\u0131\u015f\u0131 pazara giri\u015f yapt\u0131. 2024\u2019te ise \u0130spanya, Polonya, \u0130talya ve \u0130ngiltere ba\u015fta olmak \u00fczere kilit Avrupa pazarlar\u0131nda faaliyete ge\u00e7erek uluslararas\u0131la\u015fma s\u00fcrecini h\u0131zland\u0131rd\u0131.<\/p>\n\n\n\n

Ekim 2025\u2019te global toplam sat\u0131\u015flar 600 bin adedi a\u015farak Omoda & Jaecoo\u2019yu d\u00fcnyan\u0131n en h\u0131zl\u0131 b\u00fcy\u00fcyen otomotiv markas\u0131 konumuna ta\u015f\u0131d\u0131. 2026 y\u0131l\u0131nda marka, 60\u2019tan fazla \u00fclke ve b\u00f6lgede faaliyet g\u00f6stermeyi hedefleyerek k\u00fcresel varl\u0131\u011f\u0131n\u0131 daha da g\u00fc\u00e7lendirmeyi planl\u0131yor.<\/p>\n\n\n\n

Omoda & Jaecoo, bug\u00fcne kadar toplamda 570 bin adetlik toplam sat\u0131\u015f hacmine ula\u015ft\u0131.<\/p>\n\n\n\n

https:\/\/www.haberturk.com\/chery-nin-omoda-ve-jaecoo-su-birlesti-gozler-yatirim-kararinda-3865926-ekonomi?page=4<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Chery Grubu\u2019nun k\u00fcresel stratejisinde \u00f6nemli yer tutan Omoda ve Jaecoo, T\u00fcrkiye\u2019de tek \u00e7at\u0131 alt\u0131nda \u00e7ift marka yap\u0131s\u0131yla mart ay\u0131nda 33 bayiyle faaliyet g\u00f6stermeye haz\u0131rlan\u0131yor. D-SUV segmentindeki Omoda 7\u2019nin de ayn\u0131 d\u00f6nemde sat\u0131\u015fa sunulmas\u0131 planlan\u0131yor. Omoda & Jaecoo T\u00fcrkiye Ba\u015fkan Yard\u0131mc\u0131s\u0131 Emre \u00d6zocak, T\u00fcrkiye\u2019de yat\u0131r\u0131m konusundaki g\u00f6r\u00fc\u015fmelerin s\u00fcrd\u00fc\u011f\u00fcn\u00fc belirterek, uygun ko\u015fullar\u0131n olu\u015fmas\u0131 halinde \u00fcretim dahil stratejik […]<\/p>\n","protected":false},"author":3,"featured_media":1017,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otomobil"],"jetpack_featured_media_url":"https:\/\/gundexia.com\/wp-content\/uploads\/2026\/03\/960x540-8-1.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/posts\/1016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/gundexia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1016"}],"version-history":[{"count":1,"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/posts\/1016\/revisions"}],"predecessor-version":[{"id":1018,"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/posts\/1016\/revisions\/1018"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gundexia.com\/index.php?rest_route=\/wp\/v2\/media\/1017"}],"wp:attachment":[{"href":"https:\/\/gundexia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gundexia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gundexia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}